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Warner Bros. Entertainment to Invest in SCi Entertainment Group, Leading Video Games Publisher.


Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) 
. Home Entertainment to License Key Properties for Game Development and Primary Distribution Agreement in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  

BURBANK, Calif. -- Warner Bros. Entertainment Inc. will make an investment in SCi Entertainment Group plc, ('SCi' Epic code: SEG n. 1. (Bot.) Sedge.
2. The gladen, and other species of Iris.
1. A castrated bull.
) the parent company of publishing label Eidos Interactive Eidos Interactive is a publisher of video and computer games with its parent company based in England. It is now part of the Eidos Group of Companies and is a subsidiary of SCi Entertainment Group PLC that is publicly-traded on the London Stock Exchange.  Ltd, representing 10.3 percent of the company's enlarged share capital. Additionally, Warner Bros. Home Entertainment Group and SCi have entered into an agreement for licensing and distribution of games based on select Warner Bros. Entertainment properties. The investment, licensing and distribution agreements are all pending SCi shareholder approval.

A part of the Warner Bros. Home Entertainment Group, Warner Bros. Interactive Entertainment (WBIE WBIE Warner Bros. Interactive Entertainment
WBIE Wideband Interface Equipment
) has granted the licenses to SCi for the comic book comic book

Bound collection of comic strips, usually in chronological sequence, typically telling a single story or a series of different stories. The first true comic books were marketed in 1933 as giveaway advertising premiums.
 version of Batman, the Looney Tunes, select titles from the Hanna-Barbera catalog and television properties The OC, Loonatics Unleashed Loonatics Unleashed is an American animated television series produced by Warner Bros. Entertainment that debuted on September 17, 2005 on The WB Television network's Kids' WB programing block and currently airs on The CW Television Network in the United States, Teletoon in  and Legion of Super Heroes.

In addition, Eidos and Warner Bros. Home Entertainment Group have entered into a primary distribution agreement under which Warner Bros. Home Entertainment Group will provide warehousing, logistics, merchandising and media buying services in the United States to Eidos. Eidos will continue to run, through its US publishing office, all other aspects of its US operations including manufacturing, sales, marketing and PR.

"Investing in SCi further solidifies our commitment to the rapidly growing interactive and gaming space," said Kevin Tsujihara, President, Warner Bros. Home Entertainment Group. "This deal is consistent with our core strategy of delivering high quality entertainment based on some of the world's best-loved brands for all formats and channels. We look forward to working with SCi to build games the fans of these brands will truly enjoy."

Jane Cavanagh, Chief Executive of SCi, said, "These agreements represent a further step in SCi's development as one of the world's leading publishers of interactive entertainment. The licensed properties extend and strengthen our product portfolio through globally recognized titles such as Batman, Looney Tunes including brands such as Bugs Bunny and the classic Hanna-Barbera catalogue including brands such as Tom and Jerry Tom and Jerry
n. pl. Tom and Jerries
A hot drink consisting of rum or another liquor, a beaten egg, milk or water, sugar, and spices.
.

"The properties also include content with a broad demographic appeal. Significantly, the partnership with Warner Bros. Home Entertainment Group in the United States links us to the distribution network and buying power Buying Power

The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available.

Also referred to as "Excess Equity.
 of one the world's largest media companies. The additional investment provides us with the firepower to accelerate growth initiatives such as increasing our development capacity and our new media and online strategies."

Warner Bros Interactive Entertainment has licensed the rights for selected intellectual properties to SCi. SCi's publishing label Eidos will develop videogames based on the properties. The licenses are:

* Batman. The license enables Eidos to create games based on the comic book version of the DC Comics' renowned super hero.

* Looney Tunes. Eidos will create games using the library of Looney Tunes characters This is the complete list of Looney Tunes characters organised after the year of their first appearance.
Note: The more famous or noteworthy Looney Tunes characters are listed in bold.
, including Bugs Bunny, Daffy Duck, Road Runner and Speedy Gonzales and more, for handheld platforms.

* Hanna-Barbera catalog. Eidos will develop up to twelve games based on a number of individual characters in the classic Hanna-Barbera catalogue including Tom and Jerry, The Flintstones, Wacky Races, Yogi Bear and Huckleberry Hound.

* The OC. The license is for the interactive rights to the long running global TV series The OC, based around the lives of teenagers in Orange County, California Orange County is a county in Southern California, United States. Its county seat is Santa Ana. According to the 2000 Census, its population was 2,846,289, making it the second most populous county in the state of California, and the fifth most populous in the United States. .

* Other animated properties. Eidos has also signed license agreements relating to the children's animated TV programs, Loonatics Unleashed and Legion of Super Heroes.

About SCi Entertainment Group plc

SCi is one of the world's leading publishers and developers of entertainment software. Its publishing label is Eidos which consists of publishing operations across Europe and the US and several development studios including Crystal Dynamics, IO Interactive, Beautiful Game Studios, Eidos Studios Hungary, Eidos Sweden and Pivotal Games. The Group has a valuable combined portfolio of intellectual property including: Tomb Raider, Hitman, Deus Ex, Championship Manager, Carmageddon, the Conflict series and Just Cause.

Some of the titles currently in development include: Kane & Lynch: Dead Men, Crossfire A multi-GPU interface from ATI for connecting two ATI display adapters together for faster graphics rendering on one monitor. CrossFire machines require PCI Express slots, a CrossFire-enabled motherboard and, depending on which models are used, either a pair of ATI Radeon adapters or one , Battlestations: Midway, Chili Con Carnage Chili Con Carnage is an action/adventure third-person shooter video game. It plays very closely to the terms of Max Payne, but is not as themed toward Grand Theft Auto as Total Overdose was.  and Highlander.

About Warner Bros. Entertainment Inc.

Warner Bros. Entertainment Inc. is a fully integrated, broad-based entertainment company and the global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. A Time Warner Company, Warner Bros. Entertainment stands at the forefront of every aspect of the entertainment industry, from feature films to television, home video/DVD, animation, interactive entertainment and games, and product and brand licensing.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 15, 2006
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