Warner Bros. Consumer Products Names Mattel Master Toy Licensee for DC Comics.Landmark Collaboration Grants Rights for Complete DC Comics Universe of Characters
BURBANK, Calif. -- Warner Bros BROS Brothers
BROS Benefits and Retirement Operations Section (King County, Washington)
BROS Barnes and Richmond Operatic Society (London, UK) . Consumer Products (WBCP WBCP Wild Bird Club of the Philippines ), on behalf of DC Comics, announced today that it has entered into a multi-year deal with leading worldwide toy manufacturer, Mattel, Inc., which names them master toy licensee for the complete DC Universe property portfolio. Under the terms of this strategic alliance, Mattel is granted unprecedented access to the complete breadth and scope of the DC Comics vault of characters, which includes more than a thousand world-famous DC Super Heroes and Super Villains, such as Superman, Batman, Wonder Woman, The Joker, and The Riddler. Further, the agreement includes well loved characters such as The Flash, Green Lantern, Aquaman, Shazam!, Green Arrow This article is about the first Green Arrow, Oliver Queen. For Connor Hawke, see Green Arrow (Connor Hawke).
Green Arrow is a fictional character, published by DC Comics. and Hawkman. Financial terms of the relationship were not released.
In addition to the rights to existing DC Comics characters This is a list of characters owned or published primarily by DC Comics. Note that most, but not all, of these characters exist within the DC Universe; some listed are part of the Wildstorm Universe, others of Alan Moore's America's Best Comics line, and others are characters from , animation and motion pictures, the deal gives Mattel rights to produce toys based on future DC Universe film and animation projects that are developed and produced during the term of the agreement. Mattel will support the DC Universe characters across all of its key brands including Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. , Radica, Fisher-Price, Tyco and Mattel Games.
Mattel will bring the talents of their world-class sculptors, designers and developers to create product lines that target both kids and collectors. In combination with their expertise in kids and kid-targeted marketing, product and content development, they will develop DC SUPER HEROES sections in the toy aisle designed to attract a new generation of kids into the DC Universe for the first time while fueling the flames of collectors' and fans' passion for these characters. With the broad scope of category rights granted, Mattel is uniquely positioned to leverage this rich portfolio across many different categories.
"Combining the power and richness of the DC Comics Universe with the unparalleled creativity and expertise of Mattel makes for an incredible alliance," said Brad Globe, president, Warner Bros. Consumer Products. "Knowing that the vast catalogue of DC Comics properties will be in the hands of the world's most successful toy manufacturer ensures a consistency and quality in product development for years to come."
Beyond the strong stable of notable heroes that serve as the face of the DC Universe, characters from such world renowned super powered teams as the Justice League and Teen Titans will allow Mattel to expand on their extensive, existing relationship with DC Comics to develop products that go far deeper and broader with their individual characters.
"Working closely with Mattel across a broad spectrum of our characters will increase the variety available to our fans and collectors, and help introduce the DC Universe to a new generation of toy buyers. We look forward to collaborating with their dedicated team to make toys as yet undreamed of into playful reality," said Paul Levitz, President and Publisher of DC Comics.
During its seven-year relationship with Warner Bros. Consumer Products, Mattel has created and delivered a number of successful toy lines that bring the fun, action-packed heroism and excitement of DC Comics' characters to life, including top-of-the-line action figures and vehicles for the 2005 release of "Batman Begins," innovative toys for "The Batman" animated series, along with a collection of heroes and villains from the popular Justice League Animated Series and the Batman and Superman family of DC Super Heroes action figure lines.
"We are thrilled to expand our long-standing partnership with Warner Bros. Consumer Products," said Neil Friedman, President, Mattel Brands. "We strongly value our close-working relationship and Warner Bros. Consumer Products' extensive portfolio of characters from the DC Comics Universe presents a fantastic opportunity for us to bring even more characters to life for kids and collectors alike."
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic i·con·ic
1. Of, relating to, or having the character of an icon.
2. Having a conventional formulaic style. Used of certain memorial statues and busts. characters as Superman, Batman, Wonder Woman and the Sandman Sandman
induces sleep by sprinkling sand in children’s eyes. [Folklore: Brewer Dictionary, 966]
See : Sleep
Sandman - The DoD requirements that led to APSE. . These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace. , thrilling audiences of all ages for generations. DC Comics' Web site is located at www.dccomics.com.
Mattel, Inc. (NYSE NYSE
See: New York Stock Exchange :MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie[R], the most popular fashion doll Fashion dolls are dolls designed to be dressed and redressed to reflect fashion trends or occasionally fantasy play. The dolls are typically plastic or vinyl, and are manufactured both as toys and as collectibles. They are enjoyed by many age groups. ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels[R], Matchbox[R], American Girl American Girl, may refer to:
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R/C Rate of Climb , as well as Fisher-Price[R] brands (www.fisher-price.com), including Little People[R], Rescue Heroes[R], Power Wheels The creator of this article, or someone who has substantially contributed to it, may have a conflict of interest regarding its subject matter.
It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. [R] and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif., Mattel employs more than the 30,000 people in 42 countries and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.
DC SUPER HEROES and all related characters and elements are trademarks of and (c) DC Comics.