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Walt Disney Internet Group to Offer Ring Tones Featuring Character Voices to Sprint Wireless Customers.

Entertainment Editors/Business Editors

CTIA Wireless IT and Entertainment 2003

LAS VEGAS--(BUSINESS WIRE)--Oct. 22, 2003

Walt Disney Internet Group today announced that it is developing character voice ring tones that will bring the familiar voices of popular Disney and Disney/Pixar characters to mobile phones in the U.S. Disney Mobile voice ring tones are currently slated to launch in the U.S. by the end of the year, and will be available to PCS Vision customers.

Initially, the character voices will include Mickey Mouse, Minnie Mouse, Donald Duck, Goofy, Buzz Lightyear, Woody, Stitch, Pooh and Tigger. There will be several messages available from each of the characters. For example, one of Mickey's rings will tell customers to "Answer your phone," and another Mickey message will tell customers that "You got a message." One Goofy ring tone will say "Hello? Is anybody there?" and a message alert will tell customers, "Oh boy, you got some mail!" The ring tones can be set for calls, voicemail alerts and alarms.

Individual ring tones or messages are slated to cost $2.50 each for PCS Vision customers.

"We are always looking to extend the Disney magic in the wireless medium and our characters are the heart of that magic. With the technology and market ready for voice ring tones, this is a natural for us," said Larry Shapiro, executive vice president, business development and operations for The Walt Disney Internet Group, which distributes wireless content for the brands of The Walt Disney Company.

Disney Mobile voice ringers have been available in Japan since June 2001. Informational wireless content from Disney, ESPN and ABC has been available in the U.S. for several years, and late last year, Walt Disney Internet Group introduced ring tones and graphics based on Disney characters and properties on earlier wireless platforms. Disney launched its first mobile content in Japan in August 2000 and since then has garnered more than 3.5 million paid subscriptions. It is available now throughout Asia and in Europe.

About Walt Disney Internet Group

Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's (NYSE:DIS) Internet properties including category leaders Disney.com, ESPN.com and ABCNEWS.com. A market leader in developing and distributing entertainment and informational content to new platforms, WDIG is committed to creating and delivering products for broadband distribution including: ABC News On Demand, a subscription video news service that offers the Internet's first 24-hour, live Internet-only news channel and top ABC News programs for on demand viewing; Disney Connection; and WDIG Motion, a proprietary video technology for broadband users. Through relationships with some of the world's largest wireless carriers, WDIG distributes content and services to wireless users under the Disney, ESPN and ABC brands. Additionally, WDIG has led the way in developing interactive content for televised programming through its Enhanced TV service. Steve Wadsworth is president of WDIG, which is headquartered in North Hollywood and has operations in Seattle, New York, Orlando, Fla., Tokyo and London.
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Publication:Business Wire
Date:Oct 22, 2003
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