Walt Disney Internet Group And CSL Announce Wireless Content Distribution Agreement; Disney Mobile Content to be Distributed in Hong Kong.

Business Editors

NORTH HOLLYWOOD, Calif. & HONG KONG--(BUSINESS WIRE)--Sept. 4, 2001

Walt Disney Internet Group and Hong Kong CSL Limited have entered into a cooperative relationship to distribute Disney wireless content under the Disney Mobile brand over CSL's wireless network in Hong Kong.

It was announced today by Mark Handler, executive vice president and managing director, International, Walt Disney Internet Group.

"The mobile Internet represents a rapidly emerging distribution medium for Disney's content," said Handler. "We are pleased to be entering the wireless market in Hong Kong with a high-quality operator like CSL."

Hubert Ng, chief executive officer of CSL, said, "We are excited to offer personalized content with the world-famous Disney characters for our customers. We believe that the introduction of Disney's characters will further stimulate customers' usage of mobile data services."

Available this Fall, the Disney Mobile service on CSL will include downloadable content based on Disney's lineup of popular characters. Subscribers of CSL will be able to access the content either via short messaging service (SMS) downloads or wireless application protocol (WAP) service.

About Walt Disney Internet Group

Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's Internet properties including category leaders Disney.com, ESPN.com, ABCNews.com and ABC.com. WDIG has led the way in developing new forms of interactive content, such as its Enhanced TV service which showcases the convergence of video and interactive programming, and is a market leader in developing and distributing entertainment and informational content to new platforms. Through relationships with some of the world's largest wireless carriers, WDIG distributes content and services to wireless users under the Disney, ESPN and ABC brands. Steve Wadsworth is president of WDIG, which is headquartered in North Hollywood, Calif., and has operations in Seattle, New York, Tokyo and London.

About CSL

CSL is a pioneer in the mobile communications market in Hong Kong. Combining technical and engineering excellence with an in-depth understanding of the mobile market, it translates leading-edge technologies into customer-focused solutions that meet the needs of different market segments.

The Company is acknowledged as the first in Hong Kong to employ a distinctive market segmentation strategy by marketing its services through its three mobile brands: 1010, One2Free, and "1+1" Communications. Quality, innovation and value are the commitments delivered to all mobile customers through these three brands.

The Company launched its mobile services early in 1983 and today operates a world-class GSM/Dual Band network and a TDMA mobile network. CSL also offers comprehensive pre-paid mobile services and international roaming services with the widest coverage in more than 140 destinations in the world.

The Company became the world's first operator to introduce High Speed Circuit Switched Data (HSCSD) service in May 2000, and, in November 2000, it launched the first commercial General Packet Radio Service (GPRS) in Hong Kong.

CSL was chosen "Best Asian GSM Operator" in the 2001 Telecom Asia Readers' Choice Awards, an honor the Company has won three of the last four years.