Walt Disney Co.

Buena Vista Games, the Glendale-based video game arm of Walt Disney Co., launched one of the more daring projects at E3: a Desperate Housewives video game. As one of the only booths targeting female garners, it's unclear whether the legions of "Housewives" viewers will be converted to PC game players.

'Tm a huge fan of the TV show, and I figured, 'Hey, I could do that on my PC,'" said Mary Schuyler, lead producer of the game.

Players get to move into Wisteria Lane as a new housewife, and will spend the game interacting with the existing housewives from the show. The studio is in contract talks with the show's actresses for their voiceovers in the game--the stars' images are already locked up. The game will be about uncovering secrets and scandals, much like the show itself. Players will first pick their character's clothes; home decor and personality.

The game will be based on a 12-episode storyline, with activities and tasks being offered in exchange for more secrets and twists to the plot. Unlike every other video game at E3, there will be no points to earn. The "competitive nature" of the game is decidedly more ... female, according to its creators. "It's about being a part of the story," Schuyler said. "You can use information to blackmail other characters or help them. I guess that's sort of like points." Buena Vista said the game is due out in the fall.