Walk around the World: Reebok and Avon Foundation Form Exclusive Global Partnership.

Brand Named Official Worldwide Footwear, Apparel and Accessories Sponsor for Avon Walks

NEW YORK -- Reebok announces today that it will be the official global footwear and apparel sponsor of the 2008 Avon Walk Around the World for Breast Cancer. A series of walks to raise funds for breast cancer awareness, the Walk Around the World events have mobilized more than 600,000 people and raised over $52 million since its inception in 2005. Avon Foundation events including walks, runs, concerts, conferences, workshops and more have taken place in over 50 countries, bringing grassroots activism to a global scale.

As a strong supporting partner of the Avon Breast Cancer Crusade and the Avon Walk for Breast Cancer US series, Reebok has worked in conjunction with the Avon Foundation to have the symbolic Pink Ribbon featured on its best performance and lifestyle footwear, apparel and accessories. Reebok's Pink Ribbon branded products help raise awareness for the Avon events and, in addition, Reebok has made a significant donation to the cause. The Pink Ribbon collection will be sold in 2008 at retailers in over 51 countries. Countries hosting Avon Walk Around the World for Breast Cancer events will carry Pink Ribbon Product in all Reebok retail locations. The collection will also be available online at www.rbk.com.

"Reebok's global sponsorship of the Avon Walk signifies our strong commitment to women around the world and the passions that move and inspire them," said Marcy Schwam, Reebok's global director of women's sport. "Wearing Reebok's new Pink Ribbon footwear, apparel and accessories enables women to demonstrate their support for breast cancer awareness from head to toe."

"We are excited to globally partner with Reebok for the Avon Walk Around the World for Breast Cancer because the brand recognizes the importance of walking for health and wellness," said Carol Kurzig, executive director, Avon Foundation. "Together, Avon and Reebok can raise more awareness and funds that will ultimately result in saving lives."

To further provide consumers with the opportunity to show their support for the cause, Reebok will launch an exciting program on RbkCustom.com, the brand's footwear customization web site. In October 2007, women will be able to personalize Reebok's Limited Edition Pink Ribbon Custom shoe with initials. A percentage from each pair sold will be donated to the Avon Foundation for Breast Cancer. In 2008, consumers will be able to choose from a variety of Pink Ribbon products to customize with colors, designs and details that have individual symbolic meaning.

There has been great progress in awareness, detection and treatment of breast cancer, but the disease continues to be a leading cause of death for women, accounting for 1.6% of all female deaths in the world, and men can get breast cancer, too. The Avon Walk Around the World for Breast Cancer encompasses an array of unique activities that bring together thousands of people and raise funds and awareness to help change these statistics.

The Avon Breast Cancer Crusade has supported programs in more than 50 countries since it was created in 1992, and through 2006 a total of $450 million has been raised and awarded worldwide for advancing access to care and finding a cure for breast cancer, with a focus on the medically underserved. Funding supports five areas: awareness and education; screening and diagnosis; access to treatment; support services; and scientific research. In 2007 Reese Witherspoon was named the "Global Ambassador" for Avon and serves as honorary chairman of Avon Foundation representing philanthropic initiatives, including the Avon Breast Cancer Crusade.

Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.rbk.com.