Wal-Mart accused of faking organics.When Wal-Mart announced plans to double its offering of organic products (see "High-Volume Organic: Should We Applaud When Wal-Mart Goes Crunchy?" Currents, September/ October 2006) the organic community responded with mixed feelings. Now skeptics have new ammunition, because the Cornucopia Institute has filed a legal complaint with the U.S. Department of Agriculture accusing Wal-Mart of selling non-organic food products as organic. The Cornucopia Institute, an organic farming watchdog, says it first encountered Wal-Mart's misrepresentation misrepresentation In law, any false or misleading expression of fact, usually with the intent to deceive or defraud. It most commonly occurs in insurance and real-estate contracts. False advertising may also constitute misrepresentation. at an upscale-market test store in Piano, Texas. More violations were found and documented in stores across the Midwest. Last September, the Institute wrote a letter to Wal-Mart's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Lee Scott, notifying him of the problem and asking that it be addressed immediately. When the same mislabeling mislabeling, n 1. the inaccurate identification of a product in which the label lists ingredients or components that are not actually included within the product. 2. of non-organic food as organic continued through October in multiple states, the Cornucopia Institute filed its complaint with USDA USDA, n.pr See United States Department of Agriculture. . CONTACT: The Cornucopia Institute, (608)625-2042, www.cornucopia cornucopia (kôr'ny  kō`pēə), in Greek mythology, magnificent horn that filled itself with whatever meat or drink its owner requested. .org.
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