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Wakestock moves from Muskoka to Wasaga. (Tourism).


BALA -- Bala's loss is Wasaga Beach's gain, after the organizers of the largest Wakeboard World Cup event moves to the Georgian Bay Georgian Bay, large northeastern extension of Lake Huron, S Ont., Canada, separated from Lake Huron by Manitoulin Island and by the Bruce Peninsula; Lucas Channel is its chief connection with Lake Huron.  shores and out of Northern Ontario Northern Ontario is the part of the province of Ontario which lies north of Lake Huron (including Georgian Bay), the French River and Lake Nipissing.

Northern Ontario has a land area of 802,000 km² (310,000 mi²) and constitutes 87% of the land area of Ontario, although it
.

Wakestock has been held in Bala for the last four years, attracting more than 20,000 wakeboarding Wakeboarding is a surface water sport which involves riding a wakeboard over the surface of a body of water behind a boat. It was developed from a combination of water skiing, snow boarding and surfing techniques.  and water skiing water skiing, sport of riding on skis along the water's surface while being towed by a motorboat. It probably originated on the French Riviera in the early 1920s, and was known in the United States by 1927.  enthusiasts annually. The event features the top professional wakeboarders from around the world, competing for more than $55,000 in cash and prizes.

Bala is within the boundaries of Muskoka Lakes Muskoka Lakes may refer to more than location in Canada:
  • Muskoka Lakes, Ontario
  • Lake Muskoka
 Township and the municipality's mayor says she is not surprised to see the event, which runs from August 8 to 11, move to a new location.

"We had heard rumors that Wakestock was moving, despite assurances from organizers that it would be back in Bala," says Susan Pryke. "I had actually met the Wasaga Beach OPP OPP Opposite
OPP Opportunity/Opportunities
OPP Office of Pesticide Programs
OPP Ontario Provincial Police (Ontario, Canada)
OPP Office of Polar Programs (National Science Foundation) 
 detachment commander earlier this year, and I was led to believe that they were in discussions at that time."

"Steve Jarret, the organizer of the event, has told me that he is moving it for purely business reasons. He has substantial costs when he holds the event in Bala..."

Also this time around, Muskoka Lakes Township council asked that two of the events held in conjunction with Wakestock be cancelled. Those two events, a motorcycle demonstration and night skiing, have corporate sponsors that go a long way to paying for the four day festival.

The geography of Bala also makes it difficult for us to hold an event that gets as big as Wakestock, adds Pryke.

Wakestock generates between $950,000 and $5.7 million for the local economy. Even at the bottom end that is a significant amount of money for a village of just less than 500. Despite the jolt to business, there is quite an organized opposition to Wakestock and Pryke admits many people in Bala will not be sorry to see it go.

To offset the loss of Wakestock, Pryke says the township is looking at ways to increase ecotourism e·co·tour·ism  
n.
Tourism involving travel to areas of natural or ecological interest, typically under the guidance of a naturalist, for the purpose of observing wildlife and learning about the environment.
 in the Bala area and a strategic plan is being developed now to do just that.

"We can embrace all the natural beauty of Bala, the falls in the middle of the village and the proximity to other natural sites..."

"Eventually, though, there may be many regrets that we've lost that world attention that Muskoka Lakes Township gets during August every year."
COPYRIGHT 2002 Laurentian Business Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Wakeboard World Cup event, Ontario
Author:Ladan, Mark
Publication:Northern Ontario Business
Article Type:Brief Article
Geographic Code:1CONT
Date:Jul 1, 2002
Words:391
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