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Browse Wachtel, George 1-13 out of 13 article(s) Title Type Date Words Learning from insurance sales. Jun 1, 2008 430 Looking beyond free checking and gifts: now that some markets are overloaded with free gift and free checking programs, banks are introducing new types of incentives as well as more finely tuned ways of targeting prospects. Cover story Jun 1, 2008 1749 ING Direct high rate savings. Nov 1, 2007 443 Selling short-term CDs. Sep 1, 2007 382 Selling business line of credit: here is a marketing package from Bank of America offering its Business Credit Express. The concepts and key points are all solid ... just the packaging and presentation could be streamlined to reach this challenging target market. Jun 1, 2007 373 So easy, a caveman can do it! Apr 1, 2007 382 Get creative! Jan 1, 2007 373 Rate fear sells helocs. Letter to the editor Jan 1, 2006 322 A missive to affluent investors. Nov 1, 2005 369 A mortgage finance offer. Sep 1, 2005 347 The outer envelope. Brief Article Jan 1, 2005 230 A business-checking pitch. Jul 1, 2004 486 How to write a sensational sales letter: what's more important; what you say? Or how you say it? The answer is that presentation and style are just as vital as text itself. (Fundamentals). Apr 1, 2003 2214

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