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WXYZ-TV/CHANNEL 7 ANNOUNCES PROJECT HEALTH-O-RAMA 1993 TO KICK OFF MARCH 15

 SOUTHFIELD, Mich., March 2 /PRNewswire/ -- WXYZ-TV/Channel 7, United Health Organization, Blue Care Network, United Way and Blue Cross Blue Shield of Michigan will kick off "Project Health-O-Rama" March 15, 1993. "Project Health-O-Rama," now in its 14th year, will run for 25 consecutive days ending Thursday, April 8, 1993. The program is geared to provide a health care service, at nearly 100 sites, to residents living in eight southeastern Michigan counties.
 "Project Health-O-Rama" provides low-cost, health screening tests to individuals over the age of 18. Assistance is given to those who have experienced a decrease or removal of their health benefits due to layoffs, unemployment or underemployment. "Project Health-O-Rama" also provides follow-up for individuals whose test results warrant further medical attention.
 Every "Project Health-O-Rama" site will offer the following tests: Blood Pressure, Blood Panel Test (21 tests for Diabetes, Liver Disease, Bone Disease, Cholesterol, etc., for a $12 handling fee), Glaucoma, Vision, Colo-rectal Cancer Self-test Kits (for a $4 handling fee), Prostate Specific Antigen (PSA) Blood Test for men ($25 handling fee), and Counseling and Referral.
 Special tests will be available at selected sites, including: Hearing, Pap, Oral Dental Screening, Pulmonary Function, Nutrition and Medication Counseling, Skin Cancer Screening, Body Composition, Podiatry, Sickle Cell Anemia, EKG, Cancer Risk Assessment, Vision Counseling, Breast Exam, Mammogram ($50 with doctor's approval) and Prostate and Testicular Examination.
 Over 600,000 screening tests and counseling services, valued at over $6 million have been administered each year through this project. This year, over 9,000 volunteers and 500 agencies will assist "Project Health-O-Rama." Information on specific sites and tests will be available starting March 16, 10 a.m. to 3 p.m., through the "Project Health-O-Rama" Hotline at 313-424-8600. The Telephone Pioneers of America, Wolverine Chapter No. 10, are responsible for the daily operation of the hotline.
 WXYZ-TV/Channel 7 Vice President and General Manager Tom Griesdorn said: "Presently, health care costs make it impossible for many Americans to obtain the medical attention they need. Early diagnosis is crucial. Channel 7's 'Project Health-O-Rama' public service campaign enables individuals an opportunity to take advantage of free or low-cost medical tests.
 In addition to WXYZ-TV, Scripps Howard Broadcasting owns and operates television stations in Baltimore, Cincinnati, Cleveland, Kansas City, Memphis, Phoenix, Tampa, Tulsa and West Palm Beach. It also operates radio stations in Baltimore, Memphis, Portland, Ore., and cable television systems in California, Colorado and Florida, with 267,400 basic subscribers.
 -0- 3/2/93
 /CONTACT: Robin Hardin-Bailey of WXYZ-TV, 313-827-9307/


CO: WXYZ-TV; United Health Organization; Blue Care Network;
 United Way; Blue Cross Blue Shield of Michigan ST: Michigan IN: HEA SU: PDT


ML -- DE041 -- 2191 03/02/93 17:50 EST
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Publication:PR Newswire
Date:Mar 2, 1993
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