WWW.WHERE IT'S AT; LOOKING FOR SOMETHING NEW: POINT YOUR BROWSER HERE.

TAKE ME OUT TO THE WEBSITE: With World Series fever building, the Major League Players Association has launched its official Web page, where fanatics can chat with players, access the Web site of any Major League Baseball Players Association member, compete in baseball trivia games and even pick up tips on playing baseball themselves. The site can be accessed at www.bigleaguers.com.

POWER PROTECTION: Newbury Park-based Semtech Corp. this week released a surge-protector-on-a-chip for use in industrial machinery, medical devices and television cable boxes. The SM712 can handle voltage peaks and valley from +12V to-7V. All this for just 63 cents apiece when purchased in sets of 1,000 or more.

NEW TOOL FOR SCHWAB CUSTOMERS: Do-it-yourself investing just got a little easier with a new Asset Allocation Toolkit from Charles Schwab & Co. The tool kit is available through the company's Web site at www.schwab.com/ to the more than 960,000 investors with Schwab online acounts. The kit links to your portfolio, automatically categorizes your holdings by asset class, and lets you compare your holdings to other asset allocation models. The tool kit also helps you determine your ideal asset allocaion by walking you through a quiz that gauges your risk tolerance and time horizon.

NO STRINGS ATTACHED: A technological mutant has been born. Its mix of genetic strands has given it promising abilities, strange limitations and peculiar properties. It conjoins several centuries of evolutionary development with several decades of experimentation. The mutant is a grand piano without strings - the $15,495 Yamaha Dislavier Gran Touch Digital Grand Piano (see www.yamaha.com). Instead of strking strings stretched tautly over an iron plate, the hammers pass across optical sensors. It can record the pianist's own playing and play it back. It can also be programmed to add more than 700 synthesized sounds that emerge out of speakers hidden in its compressed body.