WRAP touts success of plastic bottle recycling seminars.

The U.K.-based Waste & Resources Action Programme (WRAP) is promoting the success it has had with its series of four seminars addressing plastic bottle recycling issues.

According to WRAP, the goal of the program was to increase the amount of plastic bottles collected through residential curbside programs. The program also was a chance for WRAP to highlight its Recycle Now plastic bottle recovery campaign, which is scheduled to begin later this year.

The first half of each seminar focused on infrastructure, with issues raised including integration, contamination, end markets, cost and capacity. Communications was the focus for the second half of each seminar, when handling the media, evaluation, language barriers, budgets and internal communications were just a few of the issues discussed.

WRAP has taken the feedback it has received from seminar attendees and has produced a series of local authority and waste management case studies, which are available on its Web site at www.wrap.org.uk/plasticbottlecollection. In addition, WRAP has also produced a series of free online plastic bottle recycling guides that address many of the issues discussed in the seminars.