WOW goes Global.

While video games stamped "Made in the USA" often struggle abroad, especially in Asia, World of Warcraft has become a global entertainment phenomenon. Also known as WOW, the game has nearly 7 million subscribers and is expected to generate more than $1 billion in revenues this year. World of Warcraft, made by Blizzard Entertainment in Irvine, Calif., has more than 3 million players in China and about 2 million in the U.S. The game is also hugely popular in South Korea and Europe. Most players pay around $14 a month for access. "What WOW has done better than other games is be able to appeal to both audiences, hard-core players, and more casual players," says Kim Daejoong, 29, of South Korea. "That's why you've seen people all over the world get into the game."