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WOW goes Global.


While video games See video game console.  stamped "Made in the USA" often struggle abroad, especially in Asia, World of Warcraft “WoW” redirects here. For other uses, see Wow.

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 has become a global entertainment phenomenon. Also known as WOW (1) (World Organization of Webmasters, Folsom, CA, www.joinwow.org) A membership organization for professionals who are involved with creating and maintaining Web sites. WOW also provides certification via testing centers throughout the U.S. , the game has nearly 7 million subscribers and is expected to generate more than $1 billion in revenues this year. World of Warcraft, made by Blizzard Entertainment Blizzard Entertainment, a division of Vivendi Games, is an American computer game developer and publisher headquartered in Irvine, California. History
Blizzard Entertainment was founded by Michael Morhaime, Allen Adham and Frank Pearce as Silicon & Synapse
 in Irvine, Calif., has more than 3 million players in China and about 2 million in the U.S. The game is also hugely popular in South Korea and Europe. Most players pay around $14 a month for access. "What WOW has done better than other games is be able to appeal to both audiences, hard-core players, and more casual players," says Kim Daejoong, 29, of South Korea. "That's why you've seen people all over the world get into the game."
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Title Annotation:ENTERTAINMENT
Publication:New York Times Upfront
Date:Nov 13, 2006
Words:135
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