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WORTH MAGAZINE CELEBRATES THE LAUNCH OF ITS FIRST ISSUE WITH A LIVE CONCERT BY THE BEACH BOYS AND A SPECIAL WALL STREET PROMOTION

 WORTH MAGAZINE CELEBRATES THE LAUNCH OF ITS FIRST ISSUE WITH A
 LIVE CONCERT BY THE BEACH BOYS AND A SPECIAL WALL STREET PROMOTION
 The biggest splash of 1992 begins Tuesday, Feb. 4, with the official launch of Worth. The magazine is on sale at newsstands across America. To celebrate, the Beach Boys will play a special one-night concert at Roseland in New York on Wednesday, Feb. 5, to mark the debut of the first new personal finance magazine in 20 years.
 The Worth party will be the hottest spot in town. Richard Dreyfus, Gene Hackman, Lynda Carter, and David Lee Roth highlight the celebrity list. Society notables include: Blaine & Robert Trump, Adrienne & Gigi Vittadini, and Carolyne Roehm with her Beach Boy mad husband Henry Kravis. Mai Hallingby will be there, as well as CeCe & Barry Kieselstein-Cord, Mary McFadden, Christopher Forbes, Aline de Romanones, Mario Buatta, Diane Von Furstenberg, Cyd Charisse and Tony Martin, plus Adair & Bill Beutel and several hundred others too beachy to mention.
 Randy Jones, CEO of Worth magazine and Capital Publishing, notes: "Worth is directed to leading edge baby boomers who want to take control
of their financial destinies." Randy adds: "The hottest tip in town is
how to get an invitation to the Worth party. The volley to be on the


guest list is truly impressive."
 Between bikinis and beach balls, you'll find a magazine that talks about everything from how to talk to your parents about inheritance to politically correct investing.
 On Feb. 4, Worth heads for Wall Street where a special close-of- the-bell promotion will take place outdoors. Thousands of copies of Worth magazine will be handed out to Wall Streeters along with $100 Grand candy bars.


Commissioner Wallace Ford, head of New York business services, will be on hand to mark this event, taking place between 2 p.m. and 4:30 p.m.
 CONTACT: Catherine P. Saxton or Ralph Parente of the Saxton Group Limited, 212-370-7180, for Worth magazine.
 -0- 2/3/92


CO: Worth magazine ST: New York IN: PUB SU: GK-JP -- NY005 -- 6100 02/03/92 10:54 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 3, 1992
Words:349
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