WOMEN READY TO SHAVE THEIR HEADS!
Men, throughout the history of our country have dictated what was acceptable in women's hair lengths. In the 1800s it was against the law in many areas for women to wear their hair short. It wasn't until the Twenty's that women bobbed their hair to show men that they were in charge of their own life. It's just been within the last twenty years that women have started wearing short styles with more confidence.
Chapman states: "Our American Society has for many years had an extreme fixation on the care of female hair. Women have been led to believe, through advertising, that hair is the focal point of a woman's beauty and femininity."
Based on 1993 statistics compiled from Modern Salon Magazine, American Women spent over $8.2 billion at beauty salons on perms, haircolor, and hair care products. This figure doesn't reflect the even larger sales of hair care products from retail outlets!
Alicia, an aspiring model, chose to liberate herself of over two feet of hair. "I was nervous for a week prior to my make-over, but now that it's over I feel great," said Alicia.
Chapman stated: "From the first moment she appeared with her new look, confidence radiated throughout the room. You could now see the beauty that had been hiding behind that mass of hair all those years. I must admit, after the make-over, Alicia could hold her own with any fashion model I've seen!"
Will this become the fashion rage of the future? "Maybe not widespread," states Chapman, "but I'm now a believer that there are many women who can be just as beautiful without hair as with hair." For the woman who's companion demands that she keeps her hair long, the alternative look might be found at the Progressive Hair Club.
For information about joining, write to the Progressive Hair Club, P.O. Box 911, Wingate, NC 28174.
/EDITORS' ADVISORY: A free photo to accompany this story is available via Wieck Photo Database to any media with telephoto receiver or electronic darkroom (PC or Macintosh) that can accept overhead transmissions. To retrieve a photo, please call 214-392-0888.
PRNewsFotos also are available via PressLink. Please call 703-758-1740 for additional information.
Editors please note, additional color and B&W photos available./
/CONTACT: Michael Chapman, Progressive Hair Club, 704-233-CUTS (2887)/
CO: Progressive Hair Club ST: North Carolina IN: ENT REA SU:
MB -- CH001 -- 8969 03/21/95 07:29 EST
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|Date:||Mar 21, 1995|
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