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WJ Communications Revolutionize the UHF Gen2 RFID Reader Module Market.


Industry's First RFID Reader Module Based on Gen2 Reader Chipset

SAN JOSE, Calif. -- WJ Communications, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:WJCI WJCI WJ Communications, Inc ), a leading designer and supplier of radio frequency (RF) products and solutions for the wireless infrastructure and radio frequency identification See RFID.  (RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. ) reader markets, today unveiled its groundbreaking, industry's first true low cost and smallest form factor Gen2 UHF (Ultra High Frequency) The range of electromagnetic frequencies from 300 MHz to 3 GHz. In the U.S., analog television has used UHF channels 52 to 69 in the 700 MHz band.  RFID modules, WJM WJM Western Journal of Medicine 3000, based on WJ's recently announced WJC WJC World Jewish Congress
WJC William Jefferson Clinton (42nd President of United States)
WJC World Junior Championship (hockey tournament)
WJC Western Journalism Center
WJC Washington Journalism Center
200 reader chipset. By leveraging the WJC200 chipset, WJ is in a unique position to shatter reader price barriers and accelerate large-scale RFID deployment by designing and manufacturing industry's lowest cost and smallest form factor RFID modules. The WJM3000, approximately the size of a compact flash card, uses up to 60% fewer discreet components, compared to modules available in the market today, while packing enough horsepower to exceed industry benchmarks for modules with fast inventory time and longer read and write range with worldwide Gen2 tags.

The WJM3000 embodies best in class performance for its size and price target while exceeding industry module benchmarks by supporting 1-watt (+30dBm) RF output power, Dense Reader Mode (DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
) capability, fast data rate of 240 KHz and power management smarts, making it ideal for integration into forklift readers, handheld readers, portal readers, printers, point of sale (POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
), and other mobile devices.

"Building upon our core competency and track record of product innovations, we are introducing the next generation WJM modules to offer our customers RFID functionality in every mobile device," said Morteza Saidi, Vice President of Engineering at WJ Communications. "WJ is on a path to revolutionize the RFID industry and further establish its leadership position by offering industry's first Gen2 reader chipset. More modules based on WJ's reader chipset will be introduced in 2007, setting the industry's benchmark for size, cost, and performance to maximize ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  for customers."

Product Overview

The 1.0 Watt WJM3000 reader module operates over the North America UHF frequency band (902-928 MHz) and supports ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
18000-6C (UHF Gen2) and ISO 18000-6B international standards. The WJM3000 provides either a PCD PCD

polycystic disease.
 header mount connection or cable feed connection with 3.3V CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes.  levels (up to 5V) serial communications and can be operated via the WJ Graphical User Interface graphical user interface (GUI)

Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to
 (GUI (Graphical User Interface) A graphics-based user interface that incorporates movable windows, icons and a mouse. The ability to resize application windows and change style and size of fonts are the significant advantages of a GUI vs. a character-based interface. ) demo software. The intuitive command set allows for extremely fast development of custom applications via an open source DLL and API support.

Value Proposition

Utilizing WJ's RF expertise and leadership in wireless infrastructure and radio frequency identification (RFID) readers, WJ has developed the WJM family of UHF RFID Reader Module products to enable OEMs to offer RFID functionality in mobile devices while maintaining key parameters such as low cost, light weight and extended battery life. The data connectors provide an easy snap on PCB PCB: see polychlorinated biphenyl.
PCB
 in full polychlorinated biphenyl

Any of a class of highly stable organic compounds prepared by the reaction of chlorine with biphenyl, a two-ring compound.
 or a cable connection allowing for easy integration.

The following are the best-in-class performance of the WJM RFID Reader Module products:
Regions Supported               North America
----------------------------------------------------------------------
Countries Supported             US
----------------------------------------------------------------------
Multi-Protocol                  Gen2 (ISO 18000-6C), ISO 18000-6B
----------------------------------------------------------------------
Output Power                    Maximum 1 watt (+30 dBm), Minimum 63mW
                                (+18 dBm)
----------------------------------------------------------------------
Gen2 Dense Reader Mode (DRM)    Minimum  1/2 watt (+ 27 dBm)
----------------------------------------------------------------------
Power Management Intelligence   Idle mode, Sleep mode (Draws minimal
                                current)
----------------------------------------------------------------------
UHF Near Field Compatibility    Two antenna ports to accommodate both
for Item Level Tracking         near field and far field UHF antennas
----------------------------------------------------------------------
Data Rate                       240 KHz
----------------------------------------------------------------------
Demo Software                   Free Demo software for Windows[R] CE,
                                Windows Mobile[R], and Windows[R]
                                compatible
----------------------------------------------------------------------
Form Factor                     PCB header connection or cable feed
----------------------------------------------------------------------
Communication                   Serial communications


Positive Market Feedback

WJ has been sampling the WJM3000 modules to key strategic customers since December 2006. The feedback from customers has been overwhelmingly positive in regards to small form factor and read range. Additionally, the ability to read and write to RFID tags at 240 KHz was valued as an excellent feature enabling higher throughput and longer read/write range capability.

Target Applications

The main applications for WJM3000 include: RFID enabled Mobile Devices, RFID Enabled Handheld Readers, RFID Enabled Fork Lift Readers, and RFID Portal Reader.

Availability & Pricing

Please contact the RFID sales at 408-577-6200 or e-mail RFID.Info@wj.com for more information on pricing and availability. WJM3000 is targeted for mass production in Q1, 2007. Engineering samples available earlier.

WJ also provides a development software package. The free software can be downloaded from the WJ website at www.wj.com/rfid_demo and includes support for WJ API, open source DLL and a user friendly demo software, providing read/write/locking capability to RFID tags. WJ's demo software will work with most mobile devices running Win CE, Win Mobile and PCs with windows operating systems.

About WJ Communications

WJ Communications, Inc. is a leading provider of radio frequency (RF) solutions serving multiple markets targeting wireless communications, RF identification (RFID), WiMAX, and broadband cable. WJ addresses the RF challenges in these multiple markets with its highly reliable amplifiers, mixers, RF integrated circuits (RFICs), RFID reader modules, chipsets, and multi-chip (MCM) modules. For more information visit www.wj.com or call 408-577-6200.

All trademarks used, referenced, or implicitly contained herein are used in good faith and highlighted to give proper public recognition to their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 15, 2007
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