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WILSON UNVEILS CAMPAIGN TO PROMOTE TOURISM IN RURAL CALIFORNIA

 SAN FRANCISCO, June 9 /PRNewswire/ -- Gov. Pete Wilson today announced a new marketing campaign with the California cable industry to promote tourism in rural California.
 "Despite its unique charm and unmatched natural beauty, rural California is often overlooked as a travel destination," Wilson said. "This campaign will highlight the many positive attributes of rural California, while helping to increase tourism dollars and create tourism-related jobs.
 "I salute the California cable industry for their efforts and look forward to working with them on a successful campaign," Wilson said.
 Under the campaign, cable companies from throughout the state will run television advertisements highlighting California's countryside as a prime travel destination.
 In exchange for the free advertising, the rural areas will supply the cable companies with coupon books containing $5,000 worth of savings on accommodations, restaurants and attractions to give away as incentives for signing-up new cable subscribers.
 The campaign will begin on July 1, 1993, and will last through the end of August. The coupons offered to new cable subscribers will be good for one year.
 Wilson said if the campaign is successful, similar campaigns could be offered again at a future date.
 Rural areas participating in the campaign include Shasta-Cascade, North Coast, Central Coast, the Central Valley, Gold Country, the Inland Empire, the Deserts and the High Sierra.
 For additional information about the campaign, contact the state's Division of Tourism, which is coordinating the effort, at 916-322-2881.
 -0- 6/9/93
 /CONTACT: Franz Wisner or Ron Low of the Governor's Press Office, 916-445-4571/


CO: California Division of Tourism ST: California IN: LEI ADV SU:

TM-SG -- SF010 -- 0379 06/09/93 19:45 EST
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Date:Jun 9, 1993
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