Printer Friendly

WILSON SIGNS LICENSING AGREEMENT WITH FRUIT OF THE LOOM

 CHICAGO, Feb. 2 /PRNewswire/ -- In the biggest licensing agreement in its 79-year history, Wilson Sporting Goods Co. has signed an exclusive agreement with $1.8 billion clothing giant Fruit of the Loom to manufacture a complete line of sweatshirts, T-shirts, shorts and other athletic activewear featuring the Wilson brand.
 "Today marks a new chapter in our licensing efforts," said Bill Sherman, vice president of licensing at Wilson. "The Fruit of the Loom agreement brings together two leaders in their respective industries. As a well-respected company in the apparel industry with tremendous brand strength, Fruit of the Loom is an ideal partner for Wilson and allows us to enter this highly competitive market in a leadership position."
 "The Wilson brand represents a great opportunity, in our current distribution channels as well as into new areas," said Kevin Stevenson, vice president of marketing for sportswear, Fruit of the Loom.
 The Wilson line of Fruit of the Loom clothing will be available throughout the United States and Mexico beginning in the spring of 1994.
 "This is a new business for us and our expectations are very high," said Frank Hall, vice president and sportswear general manager at Fruit of the Loom. "We intend to begin shipping in January of '94 and continue building the program throughout the year. We will be very product focused and marketing driven. We're excited about applying Fruit's marketing expertise to the Wilson brand."
 The Fruit of the Loom agreement is the fifth new licensing agreement for Wilson's Team Sports division since the company as acquired by The Amer Group of Finland in 1989 and brings the total number of team sports licensees to 12.
 "The Fruit of the Loom agreement is an important avenue as we continue to increase the company's overall growth and brand leverage position," said Erkki Railo, president and CEO Wilson. "It will continue the earnings momentum and increased profitability that we have experienced this year."
 Under the terms of the agreement, the Wilson/Fruit of the Loom line will not compete with Wilson's tennis or golf apparel which are targeted to different trade and consumer channels.
 Fruit of the Loom is a vertically integrated, international manufacturer of quality activewear and casualwear for the imprinted and retail markets, men's and boy's underwear and women's and girl's underwear. The company employs approximately 32,000 people in over 50 locations worldwide. Principal brand names include FRUIT OF THE LOOM(R), SCREEN STARS(R) and MUNSINGWEAR(TM). All Fruit of the Loom products are "unconditionally guaranteed."
 Wilson Sporting Goods Co. is the largest sporting goods company in the United States, is based in Chicago, Ill. Wilson has manufactured the official football of the NFL since 1941 and the official ball glove of Major League Baseball since 1990. In addition, Wilson designs, manufactures and distributes sporting goods throughout the world. Wilson is a market leader in team sports, racquet sports and golf.
 WILSON/FRUIT OF THE LOOM LICENSING AGREEMENT
 BRAND SHARE INFORMATION
 In a 1991 brand share study conducted by the National Sporting Gopods Association, Wilson was the leading brand of footballs, basketballs, baseball gloves, tennis racquets and sets of golf clubs. Another study, conducted by Discount Store News, a leading industry publication, revealed that 52 percent of all discount store managers named Wilson the No. 1 brand in the sporting goods category.
 Discount Store News also named Fruit of the Loom as a leader in ladies', men's and children's apparel. In fact, 33 percent of store managers mentioned Fruit of the Loom as the top performing brand of men's fleecewear and undergarments. The company also ranked No. 3 in children's wear.
 -0- 2/2/93
 /CONTACT: Jim Calhoun of Wilson Sporting Goods, 312-714-6893; or Mark Steinkrauss of Fruit of the Loom, 312-993-1889/


CO: Wilson Sporting Goods Co.; Fruit of the Loom ST: Illinois IN: REA SU: LIC

PS -- NY054 -- 1870 02/02/93 12:09 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Feb 2, 1993
Words:648
Previous Article:AWT SUBSIDIARY WINS CLEAN AIR ACT MONITORING CONTRACT WORTH MORE THAN $8 MILLION
Next Article:GTE ELECTS TO REDEEM ITS 9-3/8 PERCENT SINKING FUND DEBENTURES DUE 1999
Topics:


Related Articles
SHEFFIELD INDUSTRIES ACQUIRES EXCLUSIVE DISTRIBUTION RIGHTS OF T-SHIRT COMPANY
SHEFFIELD INDUSTRIES RESCINDS DISTRIBUTION RIGHTS AGREEMENT WITH S.T.S. CORPORATION MIAMI AND GRAND SLAM SPORTSWEAR, INC.
JEAN GARIEPY JOINS FRUIT OF THE LOOM, INC. AS PRESIDENT, EUROPE
FRUIT OF THE LOOM TO ACQUIRE SALEM SPORTSWEAR CORPORATION
FRUIT OF THE LOOM SIGNS LICENSING AGREEMENT WITH J.J.'S MAE INC.
FRUIT OF THE LOOM INC. SIGNS LICENSING AGREEMENT WITH AMERICAL CORP.
DOUGLAS R. KELLY JOINS FRUIT OF THE LOOM, INC. AS PRESIDENT OF SPORTS LICENSING BUSINESS
TULTEX CORP. $110 MILLION SENIOR NOTES RATED 'BB-' BY FITCH -- FITCH FINANCIAL WIRE --
Compuware helps deliver Fruit of the Loom's Internet Ordering Services Cutting-edge Web Site will Revolutionize Ordering
Fruit of the Loom to Implement Oracle's Consumer Packaged Goods Software Solution Worldwide

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters