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WILLIAM R. BALKE JOINS TRANSMEDIA NETWORK INC. AS DIRECTOR OF CARD PROCESSING; NEW POSITION CREATED TO SET UP AND RUN ELECTRONIC SYSTEMS

 NORTH MIAMI, Fla., April 8 /PRNewswire/ -- Transmedia Network Inc. (NASDAQ: TMNI) announced today that William R. Balke has joined the company as director of card processing, a new position created to streamline card processing operations and benefit both member restaurants and the company.
 Mr. Balke, who will initially operate from New York, had been with Citicorp Establishment Services, a major transaction processing concern, since 1990, and with Card Establishment Services (CES), which acquired the Citicorp unit in 1992.
 According to James M. Callaghan, Transmedia's executive vice president, "With more than 1,750 restaurants and 150,000 cardholders, we're now in a position to enhance operations through electronic data capture at the point of sale, which will reduce time needed to collect funds from cardholders' credit card accounts, enhance security in card processing, and quicken returns of taxes and tips to restaurants.
 "Once these systems are in place, we will explore additional ways to provide computer-related services to restaurants," Mr. Callaghan noted, adding the card processing service "is the latest step in our efforts to assist member dining establishments." Last week, the company announced it began operations of Transmedia Associated Restaurants Inc. (TARI), a wholly owned subsidiary, to offer combined buying power and group benefits to member restaurants at no cost or membership fee.
 "Bill Balke brings us a wealth of successful experience in not only card processing but also in organizing, selling and running new services, having played a key role in developing CES' programs in direct mail as well as for the travel and entertainment industries," Mr. Callaghan pointed out.
 From 1986 to 1990, Mr. Balke was involved in sales and marketing at McDonnell Douglas Payment Systems Company (acquired by British Telecom in 1989), and, from 1983 to 1986, was associated with National Bancard Corporation (NABANCO), a third party provider of credit card processing services, in new business and client services capacities.
 A native of Long Island, N.Y., Mr. Balke presently resides in Sea Cliff, N.Y.
 Transmedia Network Inc., established in 1984, derives its income from membership fees, franchise fees, and cardholders' use of the Executive Savings Card, which makes available to cardholders food and beverage credits issued to the company by restaurants in return for cash advances used by these dining establishments for a wide variety of needs.
 Headquartered in North Miami, where Transmedia operates its Cardholder Service Center, the company has additional company operations in New York, Philadelphia, and Boston, and five franchises covering most of New Jersey; Chicago; Washington, D.C., and Northern Virginia; California; and North and South Carolina. In December 1992, Transmedia signed an agreement for a licensing arrangement in the United Kingdom and Europe, subject to closing July 1993.
 -0- 4/8/93
 /CONTACT: Stephen Berg, 212-580-8760, or David Weinberg, 305-892-3300, both for Transmedia/
 (TMNI)


CO: Transmedia Network Inc. ST: Florida IN: ENT SU: PER

LR-GK -- NY013 -- 4156 04/08/93 10:37 EDT
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Publication:PR Newswire
Date:Apr 8, 1993
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