WILLEY BROTHERS.

Profile

Willey Brothers creates dynamic retail environments and communication strategies for service retailers that positively influence consumer-buying behavior. Services range from strategic retail positioning, environmental branding, site and network analysis, architectural design, construction management and retail merchandising-including point-of-sale communications.

Case study

Last year Huntington National Bank chose to develop an advertising campaign targeted at small-business owners. The concept was to promote Huntington as the bank to help develop youthful dreams into thriving businesses.

Willey Brothers supported this initiative with a point-of-sale merchandising campaign featuring Lenny's Lemonade Stand and Leonard's Lemonade Company. The POP material told the visual story of a child's initiative of a hot summer afternoon becoming an adult's thriving business with his personally branded product. As part of the campaign, 500 Huntington offices were sent red-and-white checkered tablecloths, lemonade stands and all the makings for lemonade, which were displayed in the banks' lobbies. The campaign was an overwhelming success.