Printer Friendly

WHO GETS MORE CALLS THAN MICKEY MOUSE? A PLUMBER FROM BROOKLYN; NINTENDO REACHES 30 MILLIONTH CONSUMER SERVICE CONTACT

 REDMOND, Wash., April 12 /PRNewswire/ -- Even the most talkative teenager with his or her own phone line probably couldn't achieve the milestone that Nintendo of America Inc. just did. This month the video game giant's Consumer Service Department logged its 30 millionth contact. That means a plumber from Brooklyn (Mario) receives nearly 2 million more phone calls and letters a year than a mouse from Anaheim (Mickey).
 Now, 30 million of anything is small compared to the federal deficit, but 30 million calls and letters to one department in one company since 1985 is a true milestone. In phone calls alone, that's more than 20,000 per day, or more than 1,100 calls an hour. Last year alone, the department received nearly 8 million phone calls.
 "It's the contact with our consumers that constantly reminds us how much fun people have with Nintendo products," said Phil Rogers, vice president, operl us how they unwind with Nintendo after a long day at work, and medical professionals tell us how hospitalized children pleasantly pass the time with Mario."
 About 450 employees answer phones in the Consumer Service Department. Most of them are trained not only to provide the traditional customer service (How do I get a subscription to "Nintendo Power"?) but also to work as Game Play Counselors (GPCs). GPCs handle thousands of calls per day on how to overcome various obstacles in Nintendo games such as, "How do I get to the next level?" GPCs range in age from 18 to 60-something and make a living playing video games and answering phones.
 Nearly as many adults call Game Play Counselors as do kids. Oftentimes, GPCs describe calls from adults purporting to ask questions for their children "who are asleep." Later in the conversation, it becomes apparent they are the ones playing Nintendo.
 Some of the consumer service representatives are fluent in other languages so they can respond to the more than 1,000 calls each week received from French- or Spanish-speaking callers. The call center also is equipped to handle inquiries from hearing-impaired people.
 These days, GPCs receive thousands of calls about the newest Nintendo game, Star Fox. The fast-selling title is the first game to feature Nintendo's revolutionary Super FX chip which allows for 3-D polygon animation, better graphics and increased speed.
 Nintendo takes its Consumer Service Department seriously. The company spends nearly $15 million per year to operate the department. The call center is open seven days a week from 4 a.m. to midnight PDT Monday through Saturday, and 6 a.m. to 7 p.m. PDT on Sundays.
 Nintendo of America Inc. is based in Redmond and is a subsidiary of Nintendo Co. Ltd., Japan, the world's largest manufacturer and marketer of video games.
 -0- 4/12/93
 /CONTACT: Eileen Tanner of Golin/Harris, 213-623-4200, for Nintendo of America/


CO: Nintendo of America Inc. ST: Washington IN: CPR SU:

JL-LS -- LA014 -- 4611 04/12/93 08:12 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 12, 1993
Words:492
Previous Article:FIBREBOARD AND CONTINENTAL CASUALTY
Next Article:SANDOZ & MED-TECH HAVE SIGNED A NON-BINDING LETTER OF INTENT TO CREATE NEW COMPANY TO MARKET PRODUCTS TO THE LONG-TERM HEALTHCARE INDUSTRY
Topics:


Related Articles
HE'S HERE, HE'S THERE, HE'S EVERYWHERE; 100 MILLION MARIO GAME PAKS SOLD WORLDWIDE
SOFTWARE TOOLWORKS COMMITTED TO MARIO LEARNING SERIES; FIVE NEW PRODUCTS IN THE MARIO LEARNING SERIES SHOWING AT SCES
WOW GAMES: Boy, what a success.
A WHOLE NEW MICKEY MOUSE.
Tokyo Disneyland records 250 mil. visitors.
ODYSSEY GIRL IN 2 MILLION; Catherine, 4, gets Disney treat.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters