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WHAT MAKES A GIFT GREAT?

 WHAT MAKES A GIFT GREAT?
 LINCOLN, R.I., Nov. 25 /PRNewswire/ -- For many people, shopping


for the perfect gift is like searching for the Holy Grail: a never- ending experience. According to A.T. Cross, international manufacturer of fine writing instruments, the best gifts are proven favorites -- or classics -- that have been enhanced with a personal touch.
 Writing instruments, for instance, are among the most popular gift selections. Why? They're appropriate for every age and occasion. They're available in a wide range of colors and finishes. You can spend a little (Cross' prices start at just $14.50) or a lot ($1,000 for 14 karat gold). Most importantly, they're useful.
 Here are some tips from Cross for making the gift of a fine writing instrument even more special:
 1. Engraving is the simplest way to personalize a writing instrument. Choose script for a romantic personality; block letters for the born leader.
 2. Include a box of stationery -- with envelopes already stamped and addressed to you -- with an engraved fountain pen.
 3. Send a new pen to a special friend or relative and ask him to list an event he would like to attend. Follow up with tickets to that event.
 4. Imagine how touched your aunt will be when she receives a gold filled ball-point pen and your promise to write every month.
 5. Give the harried individual in your life a personalized note pad and 0.5mm pencil for weekly "to dos."
 6. Who doesn't get tired of all the scratched out numbers and addresses that pile up in an address book year after year? Buy a new address book and writing instrument for a friend -- make sure your name is included in the book.
 What's the best way to show your appreciation when you receive a writing instrument? By writing a thank-you note, naturally.
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 NOTE TO EDITORS: Photos available upon request from Ellen Miller or Betsy Thompson at number listed below.
 -0- 11/25/91
 /CONTACT: Webster Wilde, Jr. of A.T. Cross Company, 401-333-1200 or Ellen Miller or Betsy Thompson, both of Creamer Dickston Basford, 401-456-1555, for A.T. Cross Company/ CO: A.T. Cross Company ST: Rhode Island IN: SU:


DD-SD -- NEFNS1 -- 6653 11/25/91 07:31 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 25, 1991
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