WHAT'S PLAYING ON COMPUTER? ONLINE VIEWING GAINING GROUND NETWORKS OFFER UP TOP SHOWS ON NET WITHOUT ANY CHARGE.Byline: GREG HERNANDEZ Staff Writer Fueled by an `anytime, anywhere' viewing trend, one out of every 10 online consumers is watching television shows on a computer, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a report released Wednesday. Network evening newscasts and popular prime-time shows like ``Desperate Housewives Desperate Housewives is an American television comedy-drama series, created by Marc Cherry, who also serves as show runner, and produced by ABC Studios - The Walt Disney Company's main television studio - and Cherry Productions. ,'' the ``CSI'' franchise and ``The Office'' are the top draws online. ``Although online television viewing is not a widespread phenomenon, the proportion of users is likely to increase over time given consumers' penchant for entertainment,'' said Lynn Franco, director of The Conference Board, a worldwide business membership and research organization. The Consumer Internet Barometer Consumer Internet Barometer A quarterly survey report produced by the Conference Board and TNS NFO that records, analyzes and reports on the internet usage of 10,000 U.S. households. The survey seeks to measure: 1. , produced by The Conference Board and custom research company TNS TNS transcutaneous neural stimulation. , surveyed the habits of 10,000 households. Of those one in 10 households cited, a third have multiple viewers watching TV shows via the Internet. News broadcasts are the most-watched television content viewed online, with 62 percent logging on for that reason, while close to 50 percent go online for entertainment viewing. More than three out of the five online viewers cited personal convenience as the major reason for logging on, along with portability and the ability to avoid commercials. Catching up on missed content, previews, sports and watching entire episodes of shows are also among the top draws, according to more than a quarter of the users surveyed. Edye Twer, TNS' senior vice president specializing in the media and entertainment sector, said content providers that best communicate the value, context and capabilities of online programming will be positioned to grab the greatest share of this growing market. Twer added that the results of the study represent ``a larger trend toward `anytime, anywhere' viewing that includes the use of digital video recorders, video on demand and portable video players such as the iPod.'' Each of the big four networks has embraced free online viewing. This is key because, according to the survey, very few consumers are willing to pay to watch shows on their computer. ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. .com has enjoyed the most success with such popular shows as ``Grey's Anatomy  Editing of this page by unregistered or newly registered users is currently disabled. ,'' ``Desperate Housewives,'' and ``Lost.'' CBS (Cell Broadcast Service) See cell broadcast. .com offers up all three of CBS' hit ``CSI'' shows as well as the dramas ``NCIS'' and ``The Unit,'' the sitcom ``How I Met Your Mother'' and the reality show ``Survivor: Cook Islands.'' On NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. .com, the hit comedies ``The Office'' and ``My Name is Earl'' are available as well as the new breakout drama ``Heroes'' and ratings-challenged new shows ``Studio 60 on the Sunset Strip'' and ``Friday Night Lights.'' With the new season of ``24'' not set to premiere until January, the biggest show on FOX.com currently is the drama ``Prison Break'' along with the returning drama ``Bones.'' Todd Chanko, an analyst for Jupiter Research in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , said Wednesday that ``once you get past the novelty effect The novelty effect, in the context of Human Performance, is the tendency for performance to initially improve when new technology is instituted, not because of any actual improvement in learning or achievement, but in response to increased interest in the new technology. ,'' it's difficult to determine how big online viewing can ultimately grow. ``Once people are at home, chances are if you have broadband access, you probably already have some kind of pay TV service,'' Chanko said. ``And at the office, you might take a peek at something, but do you really have 42 minutes to sit at your desk and watch an entire episode of `Lost'?'' greg.hernandez@dailynews.com (818) 713-3758 CAPTION(S): 3 photos Photo: (1 --- color) An update on the cast of ABC's ``Lost'' is just as close as your computer now as one in 10 computer users is watching TV online, according to a new report. The major networks are encouraging the practice by offering their top shows for viewing at no charge. (2 -- color) no caption (tv) (3 -- color) no caption (laptop) |
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