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WESLEY-JESSEN ANNOUNCES SPONSORSHIP OF PROFESSIONAL FIGURE SKATING EVENTS

 WESLEY-JESSEN ANNOUNCES SPONSORSHIP OF
 PROFESSIONAL FIGURE SKATING EVENTS
 CHICAGO, Aug. 26 /PRNewswire/ -- Wesley-Jessen Corp. announced today that it will be the exclusive sponsor of the DuraSoft(R) World Professional Figure Skating Championships(R) and the DuraSoft Challenge of Champions competitions.
 Wesley-Jessen recently signed a three-year contract for title sponsorship of what are considered to be the most prestigious and widely viewed professional figure skating events.
 ''We're very excited about DuraSoft Colors' sponsorship of these events,'' said Wesley-Jessen President Charles M. Stroupe. ''As one of America's most watched sports on television by women, figure skating is a perfect fit for reaching potential DuraSoft Colors contact lens wearers,'' he added.
 The DuraSoft World Professional Figure Skating Championships will be held at the Capital Centre in Landover, Md. on Dec. 12, 1992. NBC will broadcast the competition on Friday, Jan. 29, and Saturday, Jan. 30.
 The elite international DuraSoft Challenge of Champions comes to the United States for the first time in its eight-year history on Thursday, Dec. 17, 1992, at the Los Angeles Forum. Taped coverage of the event will be broadcast on ABC's ''Wide World of Sports'' on Saturday, Jan. 9, 1993; Saturday, Feb. 20, 1993; Saturday, March 13, 1993; and on Saturday, March 20, 1993.
 ''Each competition will boast a roster of world-class skaters including 1992 Olympic medalists,'' according to Candid Productions, Inc. President and event producer Dick Button. ''We welcome Wesley- Jessen as the new exclusive sponsor of these events for the next three years,'' he added.
 Wesley-Jessen will support the broadcast of both events with commercials featuring DuraSoft Colors contact lenses, and will develop additional event-related marketing and promotional activities. Wesley-Jessen is a vision care products division of Madison, N.J.- based Schering-Plough Corp. (NYSE: SGP), a worldwide pharmaceutical marketer. Headquartered in Chicago, Wesley-Jessen is a pioneering developer of color contact lenses that change the appearance of eye color. The line includes more than 18 shades under the DuraSoft Colors' brand. Wesley- Jessen also markets a broad line of clear DuraSoft lenses, including lenses that correct astigmatism.
 -0- 8/26/92
 /CONTACT: Susan R. Schneider or Jed Weiner, 708-291-1080, for Wesley-Jessen/
 (SGP) CO: Wesley-Jessen Corp.; Schering-Plough Corp. ST: Illinois IN: HEA SU:


DC -- NY014 -- 3496 08/26/92 13:22 EDT
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Date:Aug 26, 1992
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