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WEIGHT WATCHERS AWARDS $1 MILLION ACCOUNT TO LEVLANE

 WEIGHT WATCHERS AWARDS $1 MILLION ACCOUNT TO LEVLANE
 BALA CYNWYD, Pa., Dec. 19 /PRNewswire/ -- LevLane Advertising and


Public Relations has won the $1 million Weight Watchers of Philadelphia, Inc. account, announced agency President David A. Lane.
 LevLane will develop television and print advertising and promotions aimed at acquisition and retention of members for the local franchisee. Weight Watchers of Philadelphia serves the Philadelphia and Lancaster markets, Berks and Schuylkill counties and southern New Jersey. Established in 1964, Weight Watchers is the largest weight-loss program in the country.
 LevLane was selected to handle the account because it demonstrated a sound understanding of the weight-loss market and the marketing issues confronting Weight Watchers, said Marilyn Birnhak, founder of Weight Watchers of Philadelphia. "It's critical that we have an agency that can communicate Weight Watchers' clear advantages and benefits to the consumer. LevLane amply demonstrated that ability."
 LevLane is a full-service agency of 40 employees. Its 1991 estimated billings are $16.6 million.
 /delval/
 -0- 12/19/91
 /CONTACT: Anne B. Inman of LevLane Advertising, 215-667-7313/ CO: LevLane Advertising and Public Relations; Weight Watchers of
 Philadelphia, Inc. ST: Pennsylvania IN: ADV SU: CON


CC-MK -- PH026 -- 4029 12/19/91 15:22 EST
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Publication:PR Newswire
Date:Dec 19, 1991
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