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WEB SITE GOT GAME; NBA.COM, WITH ENHANCED REAL-TIME FEATURES, OFFERS LAKERS FANS A HIGH-TECH WAY TO ENJOY THE FINALS.


Byline: Jason Z. Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
  Staff Writer

As the NBA Finals The NBA Finals is the championship series of the National Basketball Association.

The team winning the Eastern Conference Finals earns one of the two berths in the championship round, with the other going to the team that wins the Western Conference Finals.
 make their way to Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  for tonight's start of the series between the Lakers and the Indiana Pacers “Pacers” redirects here. For other uses, see Pacers (disambiguation).

The Indiana Pacers are a professional basketball team that plays in the National Basketball Association (NBA).
, one beneficiary of the spotlight is the Internet.

The National Basketball Association National Basketball Association (NBA)

U.S. professional basketball league. It was formed in 1949 by the merger of two rival organizations, the National Basketball League (founded 1937) and the Basketball Association of America (1946).
 is making sure Lakers fans who can't get enough of the NBA Finals get enough by enhancing the features available at NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
.com, the league's official Web site.

And Westlake Village-based NetZero Inc. gains precious exposure each time the game reaches the halfway point.

At the beginning of the season, NetZero signed on as sponsor of ``NetZero (at) The Half,'' the halftime show on KNBC-TV (Channel 4).

To supplement the television coverage, the NBA is going online in an effort to bring fans as close to the arena experience as is technologically possible, said Brenda Spoonemore, vice president of Internet services for NBA Entertainment.

``Our mission is to serve the die-hard NBA fan,'' Spoonemore said. ``It's all about extending the arena online.''

If simply watching tonight's game on television stops short of the full experience, fans can try their hand at creating their own video highlight reel, snapping pictures via online remote-controlled cameras and taking part in chat sessions during the game.

The chat feature, part of NBA.com's SyncTV, is accompanied by streaming audio broadcasts in nine languages: English, Spanish, Portugese, Hebrew, French, Italian, Chinese, Japanese, German and Russian.

SyncTV's chat function is proving popular, Spoonemore said.

``What we're finding is that fans really want to talk to other fans,'' she said.

For the statistics-obsessed, Courtside court·side  
n.
The area immediately bordering the official court of play, as in tennis or basketball.
 Live and GameStats Live give a breakdown of statistics and a running tally of what's happening in the game.

The technology used in the various Web features was developed through partnerships with companies such as Sony, Intel and ESPN ESPN Entertainment and Sports Programming Network  Internet Ventures, Spoonemore said.

``We picked the best we can find,'' she said.

To make sure all of the technology runs properly, NBA Entertainment brings its crew and equipment to each Finals city, breaking down and setting up again as the series moves from Los Angeles to Indianapolis.

``It's a pretty intensive operation,'' Spoonemore said.

CAPTION(S):

photo

Photo: (color) Featuring chat rooms and streaming audio broadcasts in nine languages, NBA.com brings the action of the NBA Finals to the Internet.

NBA.com
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Date:Jun 7, 2000
Words:381
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