WBCN and Feed the Monster Launch New `Rock of Boston' Web Site; Change Heralded with Post-Y2K `Melt-Down' Teaser.Business Editors and High-Tech Writers NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com BURBANK, Calif.--(BUSINESS WIRE)--Jan. 31, 2000 FTM FTM Free Throws Made (basketball) FTM Family Tree Maker (Brøderbund) FTM Female to Male Transsexual FTM For The Moment FTM Fair to Midland (band) FTM Forgot to Mention (&uot;Feed the Monster&uot;) Media, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : FTMM) Monday announced that it and Boston-based, Infinity Broadcasting (NYSE NYSE See: New York Stock Exchange : INF INF interferon. )-owned, alternative rock radio station WBCN-FM have successfully launched WBCN's new Web site, www.wbcn.com. Thanks in part to the collaboration's creative teaser teaser an animal used to sexually tease but not to impregnate the members of the opposite sex. Usually males and they may be surgically prepared to ensure that they cannot mate or are not fertile. and strong on-air promotion, the site recorded huge viewer activity in its first week. &uot;To say we're psyched is an understatement,&uot; said Steven Strick, assistant program director at WBCN. &uot;WBCN.com is quite spectacular and well ahead of any other Boston radio Web site. After working with several Web providers, it was a pleasure and a relief to team up with a company of professionals that knows how to help a radio station cater to its computer savvy listeners.&uot; One illustration of that know-how, Strick said, was the teaser used to promote the new site. Anne Yang, FTM's associate producer for the project, explained that WBCN's existing Internet following gave the creative team an excellent opportunity to advertise the new site prior to launch. &uot;Starting January seventh,&uot; she said, &uot;viewers who logged onto the site thought the homepage was loading as usual. After a few seconds, though, the screen started to break down. &uot;The browser would shake, and then the old site dissolved in flames In Flames is a melodic death metal band from Gothenburg, Sweden founded in 1990. Along with Dark Tranquillity and At the Gates, they pioneered what is now known as melodic death metal. at the bottom of the screen.&uot; Following the &uot;blow up,&uot; an error box appeared with the message, &uot;This website can no longer handle all the games, music, downloads, band info, sports and other coolness coming from WBCN.&uot; &uot;The teaser and the new site show how talented and creative our staff is,&uot; said David Kendrick, FTM's president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . &uot;They also illustrate the possibilities generated through collaborating with such legendary powerhouse stations as `Boston's Alternative Rock, WBCN.' &uot;We're thrilled to add BCN BCN Beacon BCN Blue Care Network BCN Biblioteca del Congreso Nacional (Chile) BCN Backbone Concentrator Node (routers, Nortel) BCN Banco Central de Nicaragua BCN Broadband Convergence Network to our stellar group of alternative rock Web sites and look forward to executing the plans we have for the site in the coming months.&uot; This launch follows successful 1999 introductions of www.KROQ.com in Los Angeles and www.Live105.com for KITS in San Francisco, alternative rock stations owned by CBS/Infinity Broadcasting. Both sites are generating substantial site activity and &uot;stickiness&uot; in partnership with FTM. All three sites feature DJ pages -- some with animated interviews -- as well as games, contests, downloadable music, free screen savers, 3-D graphics and more. The FTM-designed sites also showcase information and products targeted to each station's listeners, such as concert and venue information and local and national advertising. Viewers are able to purchase goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. of interest to them online, and FTM's continuing updates and improvements provide a constant source of new and exciting site content to help stations expand their market reach, listener loyalty, profit margins and infotainment potential. FTM is creating a national network of 175 full-featured radio station Web sites in the largest 25 U.S. markets. In addition to alternative rock, the company is targeting major-market affiliate stations in the top formats including contemporary hit radio “CHR” redirects here. For other uses, see CHR (disambiguation). Contemporary hit radio (also known as CHR, Contemporary Hits, or Top 40 , news-talk, hot adult contemporary, classic rock, oldies Oldies is a generic term commonly used to describe a radio format that usually concentrates on Top 40 music from the '50s, '60s and '70s. Oldies are typically from R&B, pop and rock music genres. , smooth jazz and country. With corporate headquarters in Phoenix and creative/production offices in Burbank, FTM Media develops and manages cutting-edge Web sites; creates integrated advertising and e-commerce opportunities; and extends stations' branding from the airwaves onto the Internet. More information about FTM Media can be found on its own Web site: www.feedthemonster.com. This release contains forward-looking statements regarding FTM Media that involve economic, competitive, governmental and technological risks and uncertainties. These factors could affect the company's operations, markets, products, services and prices, and are described in the company's regular filings with the Securities and Exchange Commission. |
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