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WAVE WEEK CRUISE BOOKINGS UP FOR CARNIVAL

 MIAMI, Jan. 6 /PRNewswire/ -- With 26,058 passengers booking "Fun Ship" cruises on Monday and Tuesday, Jan. 5 and 6, Carnival Cruise Lines (NYSE: CCL) eclipsed its previous record for the first two days of the cruise industry's "wave week." Last year the line took approximately 25,000 individual reservations on Jan. 6 and 7.
 Bob Dickinson, the line's senior vice president of sales and marketing, said the passenger count included only individual passengers, excluding reservations for group bookings. "Our experience with group booking activity is that those numbers are just too inflated to be meaningful," he explained.
 Carnival's 225-person reservations staff also set a new service standard record, handling 51,304 calls with minimum hold time. "I don't know how you could answer the phone any faster," said Dickinson, noting that the average hold time on Tuesday was a mere seven seconds.
 Dickinson also pointed out that the company's "stick-rate," the number of reservations that stay on the books, is running significantly higher than the last several years. "That's a direct result of consumer and travel agent confidence in our new Super Saver program. They know they are getting the best price that will be available so there is no point in shopping around," he explained.
 "The kind of action we are seeing in reservations and the high percentage of net bookings support our position that stability in pricing is necessary to grow the market," Dickinson added. The company's Super Saver discounts, announced last November, are available on departures through June of 1994. While the heaviest reservations activity was skewed towards late January through the summer, Dickinson said that bookings were being made through the first quarter of 1994 "demonstrating that people are willing to plan ahead if you give them an incentive to do so."
 "Wave week," as it is known is the cruise industry, is traditionally the heaviest booking period of the year and occurs the first full week after the New Year's holiday.
 -0- 1/6/93
 /CONTACT: Tim Gallagher or Jennifer de la Cruz of Carnival Cruise Lines, Inc., 305-599-2600, ext. 776/
 (CCL)


CO: Carnival Cruise Lines, Inc. ST: Florida IN: LEI SU:

JB-JJ -- FL002 -- 2207 01/06/93 12:44 EST
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Publication:PR Newswire
Date:Jan 6, 1993
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