Printer Friendly

WAVE OF JANUARY BOOKINGS SIGNALS STRONG YEAR FOR CRUISE INDUSTRY

 NEW YORK, Jan. 25 /PRNewswire/ -- The cruise industry's traditionally heaviest booking period of the year -- the first two full weeks in January after the New Year's holiday -- has resulted in record passenger reservations and booking activity, according to Cruise Lines International Association (CLIA).
 Typically known as "wave week" in the industry, officials look at the booking activity during this period as an indicator of what the coming year will bring.
 Says James G. Godsman, president of CLIA, "The year is off to a brisk start and from all indications, the trend will continue. We feel the public is reacting to two very positive developments. First is the increased consumer confidence and the return of the public to vacation planning. Second is greater consumer awareness that cruises offer exceptional value for the dollar."
 Among the record-setting performances is that of Carnival Cruise Lines, whose reservation staff handled more than 51,000 phone calls on Tuesday, Jan. 6 and took in more than 25,000 individual reservations on Jan. 6 and 7.
 Royal Caribbean Cruise Line set a record by booking more than 56,000 reservations from Jan. 2 through Jan. 8, and posted unprecedented booking activity with its computerized booking system -- 3,483 reservations were made in one 72-hour period.
 In addition, Norwegian Cruise Line received more than 80,000 telephone inquiries and booked more than 35,000 passengers during the week of Jan. 11. The bookings reflected a 35 percent increase over the same period in 1992.
 Holland America Line recorded that it is running about 33 to 37 percent ahead of last year, and received a record 90,000 phone calls during December 1992. Princess Cruises reports that its "wave" period actually began in December and has maintained its brisk pace throughout this month. At Cunard Line, an official describes a surge in bookings during the first half of January of at least 30 percent ahead of normal, which he credits to greater consumer confidence.
 Meanwhile, February is National Cruise Vacation Month, and the aggressive promotion kicks off this week with the "Choose to Cruise" advertorial section in the Jan. 25 issue of "Newsweek." The multi- million dollar program was first launched in February 1991 and repeated in February 1992, and has been called one of the travel industry's most successful promotions.
 According to CLIA, National Cruise Vacation Month's activities have been credited with producing a significant increase in cruise passengers both years.
 -0- 1/25/93
 /CONTACT: Diana M. Orban Associates, Inc., 212-557-8448, for Cruise Lines International Association/


CO: Cruise Lines International Association ST: New York IN: LEI SU:

SM-OS -- NY028 -- 8385 01/25/93 10:41 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jan 25, 1993
Words:440
Previous Article:USLIFE CORPORATION ANNOUNCES REDEMPTION OF 8-3/8 PERCENT NOTES
Next Article:BRISTOL-MYERS SQUIBB TESTIFIES IN CONGRESSIONAL HEARING ON DRUG PRICING


Related Articles
WAVE WEEK CRUISE BOOKINGS UP FOR CARNIVAL
CARNIVAL TAKING RECORD BOOKINGS; EXPECTS MONTH-LONG HEAVY RESERVATIONS ACTIVITY
IS THE ECONOMY ON THE REBOUND? WAVE OF CRUISE BOOKINGS SIGNALS STRONG YEAR FOR CRUISE INDUSTRY
AMIDST RECORD WAVE OF BOOKINGS, CRUISE INDUSTRY'S 'NATIONAL CRUISE VACATION MONTH' KICKS OFF
Cruise Industry Posts Record Bookings As Year Begins With Business Booming, Cruise Line Positioned to Sail Into a Strong 1997
NCL Reports Record-Setting Revenue Week - Line Experiences Biggest Single Revenue Week During Start of 'Wave Month' -.
Record Wave Period Bookings Suggest North American Cruise Industry on Track to Carry 6.5 Million Passengers by Year-End, CLIA Says.
Pimentel Warns Agents, Consumers 'Don't Wait For The Wave To Book Seabourn Or Cunard!'.
Cruise Industry Rebounds With Record-Setting Bookings for Wave Period, CLIA Says.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters