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WASHINGTON-AREA HISPANIC YELLOW PAGES GROW DRAMATICALLY

 WASHINGTON-AREA HISPANIC YELLOW PAGES GROW DRAMATICALLY
 MCLEAN, Va., July 21 /PRNewswire/ An important indicator of the growth of the Hispanic community in the Washington metropolitan area is the publication this week of the seventh annual edition of The Hispanic Yellow Pages.
 The 728-page Spanish-language directory is 20 percent larger than last year's successful edition. 75,000 copies have been printed for free distribution -- 25 percent more than last year.
 The 1990 U.S. Census counted more than 318,000 Hispanics in Washington, Maryland and Virginia. However, many Hispanic observers believe the true figure to be closer to 400,000.
 Hispanics in this area spend more than $3 billion annually, said Executive Director Francisco Vega Jr., citing recent consumer data.
 The Hispanic Yellow Pages, largely a family enterprise, published its first edition, a 200-page book, in 1986. Vega, his mother Graciela, brother Juan and sister Carolina migrated to the United States from Lima, Peru, in 1968.
 As promoters of the entrepreneurial spirit in the Washington area, the Vegas' new edition of the directory contains more than 4,000 businesses, up to 30 percent of whom are non-Hispanics.
 The business directory has a companion section of 128 pages filled with useful information for Hispanics. This resource covers subjects from immigration to immunization and recreation to transportation. The Hispanic Yellow Pages has become the book Hispanics keep by the phone for all their needs.
 The seventh annual edition is being celebrated at a Capitol Hill receptioly important role in the life of this region in the decades ahead," predicted Vega, "but they will also play a crucial part in the growth of American foreign trade and investment in this hemisphere."
 In its first six years, Washington's Hispanic Yellow Pages has won awards for advertising excellence. The directory's impact on the community is unmistakable. "Our book makes Spanish-speaking customers aware of those businesses that have a strong desire to have them as clients," Vega said. "Hispanic consumers really appreciate that."
 -0- 7/21/92
 /CONTACT: Vega & Associates, 703-903-9779/ CO: Vega & Associates; Hispanic Yellow Pages ST: District of Columbia, Virginia, Maryland IN: SU:


MH -- DC003 -- 1194 07/21/92 10:07 EDT
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Date:Jul 21, 1992
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