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WARNER-LAMBERT INTRODUCES HALLS AND TRIDENT IN EASTERN EUROPE

 MORRIS PLAINS N.J., Sept. 15 /PRNewswire/ -- Reflecting its globalization strategy, Warner-Lambert is expanding its confectionery operations into Eastern Europe. The move will lead to the first widespread availability of Trident sugarless gum and Halls cough tablets for consumers in the region.
 Trident was launched earlier this month in Hungary and the Czech and Slovakian republics in four flavors: peppermint, spearmint, strawberry and cinnamon. Halls was launched there and in Poland in mentho-lyptus, honey lemon and black currant. Sales of Halls, the number one selling cough drop worldwide, are expected to exceed $400 million in 1993. Worldwide sales of Trident should approach $300 million.
 According to Allan Shaw, vice president-marketing, Consumer Products Sector, "Until now there has been no cough drop market in these Eastern European countries, so we have a tremendous opportunity to develop a new product category. In addition, sugarless chewing gum continues to grow in popularity in the region." Warner-Lambert has a history of success in creating new product categories, including introducing Trident in the United States in 1964 as the nation's first sugarless gum and Listerine in Japan in 1985 as that country's first mouthwash.
 "The decision to market Halls and Trident in Eastern Europe represents Warner-Lambert's continued focus on the introduction of core brands into new markets," says Shaw. "This step in Eastern Europe supports the company's strategy to strengthen our international presence in each of our three core businesses: consumer, confectionery and pharmaceutical. We are also committed to building our businesses through alliances and acquisitions."
 In support of that strategy, Warner Lambert in recent months has: entered into joint ventures with Glaxo PLC and Wellcome PLC for worldwide marketing of consumer health products; and made a series of strategic acquisitions, including a 34 percent interest in the French pharmaceutical firm Jouveinal; the remaining shares of SME S.p.A., creating one of Italy's largest confectionery companies; the European, U.S. and Canadian operations of Wilkinson-Sword; the Australian consumer health products business of Fisons PLC, and a leading French manufacturer of breath freshening products, Cachou Lajaunie.
 Warner-Lambert is a worldwide company devoted to discovering, developing, manufacturing and marketing quality health care and consumer products. It employs approximately 35,000 people.
 -0- 9/15/93
 /CONTACT: Peter Wolf, 201-540-6696, or Lisa Wilder, 201-540-2145 (media); and Stephen Mock, 201-540-6916, or Cary Rosansky, 201-540-4874 (investors), all of Warner-Lambert/
 (WLA)


CO: Warner-Lambert ST: New Jersey IN: HOU SU:

LG -- NY032 -- 2156 09/15/93 10:40 EDT
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Publication:PR Newswire
Date:Sep 15, 1993
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