WARNER REVS UP ON LICENSING; BUGS BUNNY, GANG LINK WITH AUTO RACING.Byline: Dave McNary Daily News Staff Writer Warner Bros. announced Thursday that Bugs Bunny and Daffy Duck have joined the world of Indy car racing Indy Car racing Noun a form of motor racing around banked oval tracks [after the Indianapolis 500 motor race] . The Burbank-based studio added to its array of cross-licensing pacts with a multiyear agreement with Championship Auto Racing Teams Inc. for use of the Looney Tunes characters This is the complete list of Looney Tunes characters organised after the year of their first appearance. Note: The more famous or noteworthy Looney Tunes characters are listed in bold. with the CART logo on such items as hats, shirts, video games, housewares and model cars, along with promoting the 17-race CART season. CART already has about 25 such pacts. ``A deal like this helps CART get some attitude toward its logo,'' said Marty Brochstein, executive editor of the Licensing Letter, which follows the industry. ``It doesn't create any danger of overexposing the Looney Tunes characters.'' The first products from the alliance could be out by the end of the year, according to CART executive Bob Hollander. For Warner, the agreement is the fifth with a major professional sports organization. It signed a licensing deal with Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation). Major League Baseball (MLB) is the highest level of play in North American professional baseball. in 1988, and subsequently made similar pacts with the National Football League, the National Basketball Association National Basketball Association (NBA) U.S. professional basketball league. It was formed in 1949 by the merger of two rival organizations, the National Basketball League (founded 1937) and the Basketball Association of America (1946). and the National Hockey League National Hockey League (NHL) Organization of professional North American ice-hockey teams. The league was formed in 1917 by five Canadian teams; the first U.S. team, the Boston Bruins, was added in 1924. It today consists of 30 teams in two conferences and six divisions. . ``It's nice for us to be included among the major sports,'' said Ron Richards, CART spokesman. CART's licensing operation represents race teams and a number of race facilities and drivers, including Michael Andretti, Al Unser Jr., Bobby Rahal and Jimmy Vasser. Warner has become increasingly active in seeking ways to merchandise its properties in recent years. It operates over 160 studio stores and gained considerable notice this spring when the U.S. Postal Service The U.S. Postal Service (USPS) processes and delivers mail to individuals and businesses within the United States. The service seeks to improve its performance through the development of efficient mail-handling systems and operates its own planning and engineering programs. printed 360 million Bugs Bunny stamps, making it one of the most popular issues ever. |
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