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WARNER BROS. AND DC COMICS TEAM UP FOR 'BATMAN RETURNS' ANTI-PIRACY CAMPAIGN; BATMAN LICENSED PRODUCT TO INCLUDE HOLOGRAM SECURITY DEVICE

WARNER BROS. AND DC COMICS TEAM UP FOR 'BATMAN RETURNS' ANTI-PIRACY CAMPAIGN; BATMAN LICENSED PRODUCT TO INCLUDE HOLOGRAM SECURITY DEVICE
 BURBANK, Calif., April 22 /PRNewswire/ -- Warner Bros. and DC Comics have joined forces with United States Banknote Corp. (AMEX: UBK) subsidiary, American Bank Note Holographic Inc., for an unprecedented national anti-piracy hologram campaign for the licensed merchandise of the Warner Bros. feature film "Batman Returns," it was announced jointly today by Dan Romanelli, president, Warner Bros. Consumer Products, and Paul Levitz, executive vice president and publisher, DC Comics.
 In the largest mass-merchandising, anti-piracy application of holograms ever undertaken, American Bank Note will supply holographic hangtags and stickers licensed by Warner Bros. and DC Comics Inc., to designate official "Batman Returns" products licensed in connection with the Warner Bros. feature film "Batman Returns," which will premiere nationwide June 19 in more than 2,000 theaters.
 More than 100 domestic licensees are participating in the anti- piracy program, representing virtually every product category from clothing and toys to mass-market publications.
 "This is the first time that a full-scale merchandising program has used full 3-D holograms either attached or applied to licensed products across every category," said Levitz. "This program offers two distinct benefits: it assures retailers and consumers that they are buying an authentic licensed product; and it adds an enticing value to the product -- since these high-visual-impact holograms are sure to become collectibles."
 The hangtag, 2 1/2 by 4 inches, carries a hologram of a three- quarter length image of Batman. The sticker, five-eighths by one inch, features a hologram of the famous "Bat Emblem." Both images carry the official Licensed product copy.
 Morris Weissman, chairman and chief executive officer of U.S. Banknote, noted that Warner Bros. and DC Comics are in the vanguard of companies using technologically sophisticated holograms to deter product counterfeiters. "Marketers are faced with the clear need to protect the integrity of their products against counterfeiters," Weissman said. "Warner Bros. and DC Comics have taken the additional step of, in effect, integrating the security device into the Batman product packaging."
 -0- 4/22/92
 /NOTE: Batman is a trademark of DC Comics Inc./
 /CONTACT: Karine Joret of Warner Bros., 818-954-6138; or Gregory W. Miller of U.S. Banknote, 212-484-7404/
 (UBK) CO: Warner Bros.; DC Comics Inc.; U.S. Banknote Corp.; American Bank
 Note Holographics Inc. ST: California, New York IN: ENT PUB SU:


KJ-JL -- LA001 -- 1131 04/22/92 10:01 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 22, 1992
Words:407
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