W3 Data Adds Powerful Demographic Data to Customer Solution.Addition of Profile Information to Existing Lists Enhances Targeting Capabilities for Marketers SEATTLE -- W3 Data, the B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business business unit of WhitePages.com, Inc., today announced the launch of Profile Your List, the latest addition to its line-up of self-service and enterprise data solutions products. With the addition of demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want information, such as age, gender and income to a pre-existing mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new , Profile Your List enables small business users to dramatically alter marketing results by improving targeting capabilities to specific customers. The addition of key demographic information to a direct-marketing mailing list helps marketers better identify the right customer and the right message, adding up to hundreds of dollars saved in wasted printing and mailing costs. W3 Data's Profile Your List product is the only self-serve demographic enhancement product on the market that allows small business owners to dramatically improve the quality of their mailing list for a minimal investment. "The quality of customer information can make a world of difference in the success of a direct marketing campaign," said Pat Kirtland, vice president, W3 Data. "For as little as $5, Profile Your List enables our small business customers to enhance their existing list with the addition of valuable demographic information, creating a decisive advantage over a list without profile information." Profile Your List incorporates a variety of key demographic information into a pre-existing mailing list. * Age * Gender * Household income * Homeowner/Renter * Median home value * Length of residence * Dwelling type * Marital status marital status, n the legal standing of a person in regard to his or her marriage state. * Household size Customers who market to other businesses can also leverage the Profile Your List product by adding business profile information to a pre-existing list. * Contact name * Contact title * Sales volume * Years in business * Number of employees Create a List, W3 Data's flagship self-service customer data solution, also offers users the option to include demographic information in their newly created mailing list, enabling them to craft a targeted marketing campaign from the start. Demographic profile information is also available on the company's enterprise products including the XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. data integration service API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. 411. W3 Data is one of the most respected customer data solutions resources in the world. A leader in customer data solutions, W3 Data provides its customers with high-quality products and services at one of the most affordable price-points in the industry. The company achieved more than 50 percent revenue growth for the second consecutive year and is known for its high-quality, easy-to-use self-service and enterprise data solutions products. W3 Data products are intuitive and work with a variety of leading software applications, ensuring seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. into any direct marketing campaign. W3 Data customers range in size from small one-person businesses to Fortune 500 companies and corporations. About W3 Data W3 Data, a division of WhitePages.com, Inc., provides high quality customer data solutions for businesses of all sizes. Our powerful, easy-to-use products and services provide businesses with real-time access to the most accurate name, address and telephone information available. Our self-serve and enterprise products are designed and priced for accessibility, and work with a variety of leading programs. W3 Data products include Create Mailing Lists, Update Mailing Lists, Profile Your List, API411, New Mover Lists, Large Volume List Generation, Data Cleansing See address cleansing and data hygiene. and Enhancement Services, and EnterpriseDA. About WhitePages.com, Inc. WhitePages.com, Inc., a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. based in Seattle, is the most trusted and comprehensive source for consumers to quickly and easily find relevant, accurate contact information in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The company's network of sites include WhitePages.com (www.whitepages.com), WhitePages.ca (www.whitepages.ca), 411.com (www.411.com), PhoneNumber.com (www.phonenumber.com), and its 1300 partner sites including MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , SuperPages.com, YellowPages.com and the Yellow Pages Group in Canada. The company also provides wireless access to users of Web-enabled mobile devices. |
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