W. R. Berkely Hopes to Attract Younger Drivers Through Priceline.Consumers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. an impartial Favoring neither; disinterested; treating all alike; unbiased; equitable, fair, and just. way to compare rates when buying auto insurance policies, and a neutral Web site offers a means to provide that service, said William William, crown prince of Germany William or Frederick William, 1882–1951, crown prince of Germany, son of William II. In World War I he commanded (1914) an army on the Western Front and was nominal commander in the German attack R. Berkley Berkley (bûr`klē), city (1990 pop. 16,960), Oakland co., SE Mich., a suburb of Detroit; inc. 1932. It is chiefly residential. , chairman and president of W.R. Berkley Corp. "We think the customer wants an unbiased look. We don't don't 1. Contraction of do not. 2. Nonstandard Contraction of does not. n. A statement of what should not be done: a list of the dos and don'ts. think the customer wants to go to a Web site that is part of a company," Berkley said. To reach that goal, Berkley said it is joining forces with Priceline.com to form Priceline.com Auto Insurance Agency Inc., which will offer Name-Your-Own-Price auto insurance online through Priceline.com's Web site starting next year. Berkley said he expects the program to reach a younger-than-average audience, which would be a more "attractive auto risk" than the average population. W R. Berkley, whose business is mainly excess and surplus lines and commercial lines, won't underwrite To insure; to sell an issue of stocks and bonds or to guarantee the purchase of unsold stocks and bonds after a public issue. The word underwrite has two meanings. the policies itself and will limit the number of companies allowed to participate in the program. "We would like a minimum of five companies in every location, but no more than 15 national and local companies total," Berkley said. He said one study found that 40% of all auto business will be sold on the Web in 10 years. Like the name implies, the Name-Your-Own-Price auto policy will be available to users through an online-auction process, with customers bidding on what they're willing to pay for auto insurance, said Mike Darcy, a spokesman for Priceline. It's the first time Berkley will be selling insurance online. It's also the first insurance to be offered on Priceline, which started as a program to allow customers to bid on airline tickets in 1998. |
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