W. L. Gore & Associates Launches the "Ultimate SAAAVE" Abdominal Aortic Aneurysm Awareness Campaign.Gore joins with the Society for Vascular Surgery Vascular surgery is a subspecialty of general surgery in which diseases of the vascular system, or arteries and veins, are managed, largely via surgical intervention. The vascular surgeon is trained in the diagnosis and management of diseases affecting all parts of the vascular (SVS SVS - OS/VS2 ) to urge the public to make the "Ultimate SAAAVE SAAAVE Screening Abdominal Aortic Aneurysms Very Efficiently Act " by getting screened for AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. FLAGSTAFF Flagstaff, city (1990 pop. 45,857), seat of Coconino co., N Ariz., near the San Francisco Peaks; inc. 1894. Lumbering, ranching, and a lively tourist trade thrive in the region, where many ruined pueblos, numerous state parks, several lakes, and large pine forests , Ariz. -- W. L. Gore & Associates (Gore) announced today the launch of its "Ultimate SAAAVE" Abdominal Aortic Aneurysm abdominal aortic aneurysm A focal aortic dilation of ≥ 50% ↑ in diameter, accompanied by distension and weakened aortic wall Epidemiology Incidence is rising 12/105–1951; 36/105 (AAA) Awareness Campaign, a new Gore-sponsored initiative in conjunction with the Society for Vascular Surgery (SVS) intended to raise awareness of the disease and a new Medicare AAA screening benefit. This year-long, multi-faceted campaign will combine Public Service Announcements (PSAs), broadcast and print interviews, multi-media resources, conference presentations and other elements. Each year approximately 200,000 people in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. are diagnosed with AAA, the swelling or ballooning of the abdominal aorta abdominal aorta Anatomy The portion of the aorta that begins below the diaphragm, extends to the bifurcation of the iliac arteries, and supplies blood to the abdominal viscera, pelvic organs and legs Branches Inferior phrenic, lumbar, celiac trunk, superior . When AAA is not treated it can lead to rupture, which is the 13th leading cause of death in the U.S. As of January 1, 2007, Medicare began offering a free, one-time, ultrasound screening benefit to check for AAA in qualified seniors linked to their "Welcome to Medicare Physical Exam." This benefit became law as a result of the Screening Abdominal Aortic Aneurysms Very Efficiently (SAAAVE) Act and covers men ages 65 to 75 who have a history of smoking, and men and women age 65 to 75 who have a family history of AAA. Gore was a member of the SVS-led coalition that initiated the SAAAVE Act. To help educate the public about this silent killer silent killer Silent lesion Medtalk Popular for a condition that may progress to very advanced stages before manifesting itself clinically , Gore's "Ultimate SAAAVE" AAA Awareness Campaign will feature "Miracle on Ice The "Miracle on Ice" is the popular nickname for the men's ice hockey game in the 1980 Olympic Winter Games, in which a team of amateur and collegiate players from the United States beat the long-dominant and heavily-favored Soviet Union, in a match held on February 22, 1980, at " US hockey team goalie and gold medalist Jim Craig to urge those who have smoked, are over the age of 65, or have a family history of AAA to understand the causes, symptoms and available treatments for AAA and take advantage of the new reimbursement available to qualified patients enrolling in the Medicare system. "The SVS is pleased to join Gore in this important, national public awareness campaign," said K. Craig Kent, MD, president of the SVS. "Vascular health is moving to the forefront of public attention and an increasingly educated public has questions about the medical treatment and benefit options available to them. Awareness programs, such as Gore's Ultimate SAAAVE campaign, are helpful to disseminate information so patients can make informed decisions about vascular disease." "We are pleased to work closely on this initiative with the SVS membership and Jim Craig, who bring passion and enthusiasm to this cause," said John Sininger, Leader of the Medical Products Division at Gore. "Through the Ultimate SAAAVE campaign, Gore is committed to raising awareness of this very treatable disease, so that more cases of AAA will be detected early with a simple screening." As part of the campaign, Gore recently launched its AAA Patient Information site intended as a resource with information about the causes, symptoms and available treatments for AAA. The site, http://www.goremedical.com/aneurysm/patient, guides visitors through a rich, television-like experience that addresses questions and concerns commonly raised by those affected by AAA. ABOUT THE SOCIETY FOR VASCULAR SURGERY The Society for Vascular Surgery (SVS) is a not-for-profit medical society that seeks to advance excellence and innovation in vascular health through education, advocacy, research and public awareness. SVS is the national advocate for 2,400 vascular surgeons dedicated to the prevention and cure of vascular disease. For information on vascular disease and patient information, please visit http://www.vascularweb.org ABOUT W.L. GORE & ASSOCIATES The Gore Medical Products Division has provided creative therapeutic solutions to complex medical problems for three decades. During that time, more than 23 million innovative Gore Medical Devices have been implanted, saving and improving the quality of lives worldwide. The extensive Gore Medical family of products includes vascular grafts, endovascular and interventional devices, surgical meshes for hernia repair Hernia Repair Definition Hernia repair is a surgical procedure to return an organ that protrudes through a weak area of muscle to its original position. and sutures for use in vascular, cardiac and general surgery. For more information, please visit: http://www.goremedical.com GORE is a trademark of W. L. Gore & Associates. AL0089-EN1 |
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