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W Hotels Wraps Comfort and Hope around Women with Breast Cancer with ''Robes to Recovery'' Initiative.


NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Banding Together Nearly 30 Designers, including Diane von Furstenberg, Michael Kors This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
 and Carolina Herrera Carolina Herrera could refer to either:
  • Carolina Herrera (fashion designer) - Venezuelan fashion designer
  • Carolina Herrera (entertainer), a Colombian Singer/Guitarist
  • Astrid Carolina Herrera - Venezuelan winner of the Miss World pageant in 1984
, W Redefines its Signature Robe as the Ultimate Symbol of Encouragement and Recovery to Benefit Fashion Targets Breast Cancer

This season W Hotels wraps comfort, encouragement and hope around women with breast cancer and their families with the launch of its "Robes to Recovery" campaign. Combining innovation, inspiration, and a cadre of style icons who strongly support the company and its latest philanthropic initiative, W Hotels Worldwide has spearheaded a partnership with the Council of Fashion Designers of America The Council of Fashion Designers of America is a non-profit trade group for American fashion designers founded in 1962.[1]

The organization sponsors the CFDA/Vogue Fashion Fund, scholarships, and professional development programs, as well as awards for fashion
 (CFDA CFDA Catalog of Federal Domestic Assistance
CFDA Council of Fashion Designers of America (New York, New York, USA)
CFDA California Funeral Directors Association
CFDA Community Futures Development Association
) and its charitable initiative, Fashion Targets Breast Cancer (FTBC FTBC Fashion Targets Breast Cancer
FTBC Forest Tree Breeding Center
FTBC Franciscan Trace Brokerage Co. (Kerrville, Texas real estated developer)
FTBC Failure To Be Cool (California Highway Patrol) 
), to raise much-needed funds for women with breast cancer and their families. Nearly 30 of the world's most renowned designers, including Carolina Herrera, Cynthia Rowley Cynthia Rowley (born 1959) is an American fashion designer. A native of Illinois, Rowley attended Barrington High School in Barrington, Illinois, graduating in 1976, and the School of the Art Institute of Chicago. , Diane von Furstenberg, Michael Kors, and Vivienne Tam Vivienne Tam (譚燕玉, pinyin: Tán Yànyù) is a fashion designer based in New York. She was born in China in 1957 and raised in Hong Kong. She attended Hong Kong Polytechnic University. , have joined forces to create their own signature version of the chic W bathrobe in support of W's "Robes to Recovery" initiative. These designer robes will be auctioned off for charity on eBay next month with 100 percent of the proceeds benefiting FTBC.

As W enters its sixth year of participation in New York Fashion Week New York Fashion Week is a semiannual fashion week held in New York City. History
The first New York Fashion Week, then called Press Week, was the world's first organized fashion week.
, 13 of these runway-ready bathrobes are on display at the entrance of the Bryant Park Bryant Park is a 9.603 acre (39,000 m²) public park located in the New York City borough of Manhattan. It is bounded by Fifth Avenue, Sixth Avenue, 40th Street and 42nd Street in Midtown Manhattan.[1] The central building of the New York Public Library is in the park.  tents through September 15. The remaining designer robes will be on rotation at select W properties in New York and throughout the country. All 29 robes will be auctioned off on eBay beginning October 23rd with the bidding to end on November 2nd.

"We were inspired to create this initiative by courageous women all over the world who have shared their remarkable stories with us," said Ross Klein, President, W Hotels Worldwide. "With the incredible support and passion of the designers participating in this project and FTBC, we have redefined the robe to be the ultimate symbol of encouragement and recovery for women as they progress through their healing journey."

W's "Robes to Recovery" design partners include: Alvin Valley, Betsey Johnson Betsey Johnson (born August 10, 1942 in Wethersfield, Connecticut) is a fashion designer best known for her feminine and whimsical designs. She also is known for doing a cartwheel at the end of her fashion shows. , Carolina Herrera, Cynthia Rowley, Cynthia Steffe, Diane von Furstenberg, Doo-Ri Chung Doo-Ri Chung (born 1973) is a Korean-American fashion designer. Training and work experience
Chung graduated from Parsons School of Design with a Bachelor of Fine Arts in Fashion in 1995.
, Francisco Costa Francisco Costa (b. 1961)[]is the creative director of Calvin Klein Collection. He is also the winner of the Council of Fashion Designers America (CFDA) award for best womenswear designer in March 2006. , Gwen Stefani, Heatherette, Jeff Mahshie for Chaiken, Juicy Couture Juicy Couture is a contemporary line of casual apparel based in Pacoima, California, founded by Gela Nash-Taylor and Pamela Skaist-Levy. Owned by the Liz Claiborne fashion company, Juicy is known for their terrycloth and velour hoodies, which are like jackets. , Kay Unger, Kevin Carrigan for Calvin Klein/CK Studios, Leigh Bantivoglio, Liz Lange, Luca Orlandi for Luca Luca, Michael Kors, Nanette Lepore, Narciso Rodriguez, Peter Som, Rachel Roy, Rebecca Taylor, Reed Krakoff for Coach, Stan Herman, Tracey Reese, Vivienne Tam, and Yeohlee.

In conjunction with W's "Robes to Recovery," the company has also created its own limited edition FTBC co-branded bathrobe, a W signature robe featuring the FTBC logo which will be sold at whotels.com, W hotels the Store and on eBay during the auction period. Twenty-five percent of the net proceeds Net Proceeds

The amount received after all costs are deducted from the sale of a piece of property or security.

Notes:
In the case of an investor selling a security, net proceeds represent the proceeds from the sale minus any trading costs (i.e. commissions).
 from the sales will benefit FTBC.

"Breast cancer affects us all and we're proud that we are able to contribute to women who need our support, whether through our Robes to Recovery initiative, the compassion rates we offer to those undergoing treatment, or simply by a hug, smile and words of encouragement," continued Klein.

About W Hotels

W Hotels is a global lifestyle brand with 20 properties in vibrant cities around the world. Inspiring and indulging its guests with thoughtful, refreshing and stylish experiences, signature restaurants, bars and destination spas, W has become the fastest growing luxury hotel brand in the world. Each hotel offers a unique mix of innovative design, comfort and cultural influences from fashion to music to art and everything in between. The latest openings include W Dallas in June of 2006, W's first property in Asia, W Seoul - Walkerhill, which opened in August of 2004 and its first property in Canada, W Montreal, in October of 2004. Residence properties, offering the W lifestyle at home, have been announced for Dallas, Fort Lauderdale, Scottsdale and Hoboken. In addition, there are more than a dozen W Hotels in the development pipeline in city and resort destinations. For more information, visit www.whotels.com.

About Fashion Targets Breast Cancer(R)

Fashion Targets Breast Cancer (FTBC) is a worldwide charitable initiative of the Council of Fashion Designers of America/CFDA Foundation. The CFDA Foundation, through FTBC, is committed to providing meaningful assistance to women with breast cancer and their families, friends and other supporters by rallying designers, models, retailers, and other creative energies within the fashion industry.

The CFDA Foundation commits proceeds raised from FTBC campaigns to helping women concerned about or diagnosed with breast cancer gain access to reliable health information and quality health care, and to supporting education and outreach programs. Since its launch in 1994, Fashion Targets Breast Cancer has raised over $40 million for distribution to breast cancer charities in 13 countries.

FTBC currently conducts campaigns in Australia, Brazil, Canada, Cyprus, Greece, Ireland, Japan, Portugal, Turkey, the United Kingdom and the United States. For more information, visit www.fashiontargetsbreastcancer.org.

Starwood Hotels & Resorts Worldwide, Inc. (NYSE NYSE

See: New York Stock Exchange
:HOT) is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood(R) Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton, W(R), Le Meridien(R) and the recently announced aloft(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 14, 2006
Words:1043
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