Printer Friendly Provides True E-Commerce Capability to Both the Davids and the Goliaths of the Internet.

STAMFORD, Conn.--(BUSINESS WIRE)--Nov. 22, 1999-- Provides E-Commerce to Premiere Sites

Including, Even as More Than 60,000

Stores Have Been Created by Individuals ( is strengthening its grip as the leader in personal e-commerce, by closing strategic deals with four leading sites in their respective categories. is now a key provider of e-commerce solutions for visitors of, the leading network of niche vertical sites. Through the partnership, will have access to's 8.5 million unique users.

In addition,, and have outsourced their e-commerce offerings to These partnerships demonstrate the strength of's business model to help both large online organizations and individuals profit from e-commerce.

"This is a milestone for," said Scot Melland, President and CEO of "The ability to build strategic alliances with category leaders like is testament to the strength of our business."

"Our alliance with is an important development for," said Scott Kurnit, Chairman and CEO of "For our leading network of niche vertical sites, flexibility and customization are key criteria for a successful partnership; gives us both." Delivers Unique E-Commerce Solutions for Its Varied Partners "Superior infrastructure is becoming the hallmark of the great e-commerce players today. has built a fulfillment and customer service infrastructure that delivers products from hundreds of suppliers to over 60,000 customized and personalized storefronts," said Erik Jansen of Pequot Capital Management, a leading investor in " is quickly growing into the industry's 'secret weapon' for enabling anyone to participate in e-commerce."

Through a comprehensive line-up of tools and services, is poised to deliver top-quality e-commerce solutions to its partners. Such services include:

- A giant network of stores for, called "ShoppingAbout",

presents merchandise in context with's niche vertical

sites. These stores feature merchandise as well

as over 500,000 products, with plans to expand to one million

products and a focused store for each of's 650

topic-specific sites by Spring 2000.

- A private-labeled store at's affiliate,, that offers personalized wish lists and gift

categories for members and their families.

- Seamless one-step links from members' home pages to individually

branded storefronts for, and, which provide homepage-building services.

Melland adds, "After securing $26 million in second round funding this month, is expanding its leadership position by serving large online organizations, charities and community sites as well as its primary target audience of individual online entrepreneurs. We are very pleased with our continued momentum."

About is leading the way in the newly defined category of personal e-commerce, which represents a revolutionary trend that enables anyone to sell online. Unlike traditional affiliate programs, store building tools, and online auctions, personal e-commerce empowers users to leverage existing relationships and sell a personal selection of brand-name products through their own individually branded online stores. is different than all other e-commerce providers as it is the only tool that can easily be used by individuals, organizations and charities, and community-based Web sites alike. is a privately held company dedicated to bringing e-commerce to everyone. Employing a staff of 70, is headquartered in Stamford, Connecticut, with operations in Scottsdale, Arizona. For more information, visit

About is the leading network of niche vertical sites for users and marketers. The network includes over 650 highly targeted environments, each overseen by a professional guide. Each vertical niche provides a comprehensive consumer experience including the Internet's best link directories, original content, community features and commerce opportunities. Media Metrix (September 1999) ranks as the largest news, information and entertainment Internet property. This news release contains forward-looking statements that involve risks and uncertainties regarding Investors are cautioned that such results or events predicted in these statements may differ materially from actual future events or results. Factors that could cause actual events or results to differ from anticipated events or results include the company's limited operating history, history of losses and anticipation of continued losses, potential volatility of quarterly operating results, and other risks that are contained in's reports and documents filed from time to time with the Securities and Exchange Commission.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 23, 1999

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