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Vstore.com Provides True E-Commerce Capability to Both the Davids and the Goliaths of the Internet.

STAMFORD, Conn.--(BUSINESS WIRE)--Nov. 22, 1999--

Vstore.com Provides E-Commerce to Premiere Sites

Including About.com(TM), Even as More Than 60,000

Stores Have Been Created by Individuals

Vstore.com(TM) (www.vstore.com) is strengthening its grip as the leader in personal e-commerce, by closing strategic deals with four leading sites in their respective categories. Vstore.com is now a key provider of e-commerce solutions for visitors of About.com(TM), the leading network of niche vertical sites. Through the partnership, Vstore.com will have access to About.com's 8.5 million unique users.

In addition, MyFamily.com(R), HomePage.com and Homestead.com(TM) have outsourced their e-commerce offerings to Vstore.com. These partnerships demonstrate the strength of Vstore.com's business model to help both large online organizations and individuals profit from e-commerce.

"This is a milestone for Vstore.com," said Scot Melland, President and CEO of Vstore.com. "The ability to build strategic alliances with category leaders like About.com is testament to the strength of our business."

"Our alliance with Vstore.com is an important development for About.com," said Scott Kurnit, Chairman and CEO of About.com. "For our leading network of niche vertical sites, flexibility and customization are key criteria for a successful partnership; Vstore.com gives us both."

Vstore.com Delivers Unique E-Commerce Solutions for Its Varied Partners "Superior infrastructure is becoming the hallmark of the great e-commerce players today. Vstore.com has built a fulfillment and customer service infrastructure that delivers products from hundreds of suppliers to over 60,000 customized and personalized storefronts," said Erik Jansen of Pequot Capital Management, a leading investor in Vstore.com. "Vstore.com is quickly growing into the industry's 'secret weapon' for enabling anyone to participate in e-commerce."

Through a comprehensive line-up of tools and services, Vstore.com is poised to deliver top-quality e-commerce solutions to its partners. Such services include:

- A giant network of stores for About.com, called "ShoppingAbout",

presents merchandise in context with About.com's niche vertical

sites. These stores feature About.com-branded merchandise as well

as over 500,000 products, with plans to expand to one million

products and a focused store for each of About.com's 650

topic-specific sites by Spring 2000.

- A private-labeled store at MyFamily.com's affiliate,

MyFamily.com, that offers personalized wish lists and gift

categories for members and their families.

- Seamless one-step links from members' home pages to individually

branded storefronts for MyFamily.com, HomePage.com and

Homestead.com, which provide homepage-building services.

Melland adds, "After securing $26 million in second round funding this month, Vstore.com is expanding its leadership position by serving large online organizations, charities and community sites as well as its primary target audience of individual online entrepreneurs. We are very pleased with our continued momentum."

About Vstore.com

Vstore.com is leading the way in the newly defined category of personal e-commerce, which represents a revolutionary trend that enables anyone to sell online. Unlike traditional affiliate programs, store building tools, and online auctions, personal e-commerce empowers users to leverage existing relationships and sell a personal selection of brand-name products through their own individually branded online stores. Vstore.com is different than all other e-commerce providers as it is the only tool that can easily be used by individuals, organizations and charities, and community-based Web sites alike.

Vstore.com is a privately held company dedicated to bringing e-commerce to everyone. Employing a staff of 70, Vstore.com is headquartered in Stamford, Connecticut, with operations in Scottsdale, Arizona. For more information, visit www.vstore.com.

About About.com

About.com is the leading network of niche vertical sites for users and marketers. The network includes over 650 highly targeted environments, each overseen by a professional guide. Each vertical niche provides a comprehensive consumer experience including the Internet's best link directories, original content, community features and commerce opportunities. Media Metrix (September 1999) ranks About.com as the largest news, information and entertainment Internet property. This news release contains forward-looking statements that involve risks and uncertainties regarding About.com. Investors are cautioned that such results or events predicted in these statements may differ materially from actual future events or results. Factors that could cause actual events or results to differ from anticipated events or results include the company's limited operating history, history of losses and anticipation of continued losses, potential volatility of quarterly operating results, and other risks that are contained in About.com's reports and documents filed from time to time with the Securities and Exchange Commission.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Nov 23, 1999
Words:754
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