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Vringo Reboots the Ringtone with Radically New Version of Its Mobile Application.

NEW YORK -- Vringo(TM), the next-generation ringtone pioneer, has given its award-winning free video ringtone application a makeover, and today is announcing version 2.0 for Symbian- and J2ME-enabled phones. Vringo's intuitive new mobile browser makes it easier, quicker and more fun to find and share video ringtones. With Vringo 2.0, managing one's ringtone collection is a highly visual experience, with thumbnail images of videos, and video previews that run in higher resolution.

Vringo 2.0 turns the ringtone on its head in numerous ways. In addition to enabling high-quality video, the application makes it simple for users to record and share their own original ringtone via their phones' cameras. In addition, Vringo's social VringForward[TM] technology puts a spin on the traditional ringback tone by letting users select the ringtones their friends will see when they call.

"Video is one of the fastest growth areas in mobile, yet one area is continuously overlooked: the ringtone," said Vringo CEO Jon Medved. "With Vringo 2.0, we're making it simpler and more intuitive for mobile users to personalize the gateway to their phone with high-quality video."

Vringo 2.0 was available on a limited basis last month, and won the acclaim of CNET Download, which noted that "the company's fun and unusual product is just getting better and better."

Today's announcement expands that availability to a wide variety of Symbian and Java devices via www.vringo.com. Vringo 2.0 will also be available for Windows Mobile devices later this month.

Vringo 2.0 lets users create or take video, images and slideshows from virtually anywhere, including Vringo's library of 4,000-and-counting video ringtone clips or the Web, and turn them into their personal call signatures.

About Vringo

Founded in 2006, Vringo is bringing about the evolution of ringtones. With its award-winning video ringtone application, Vringo takes a sledgehammer to the traditional call signature, transforming the basic act of making and receiving mobile phone calls into a highly visual, social experience.

By installing Vringo's application, which is compatible with more than 200 handsets, users can create or take video, images and slideshows from virtually anywhere, including Vringo's library of 4,000-and-counting video ringtone clips or the Web, and make it into their personal call signature. In a first for the mobile industry, Vringo has introduced VringForward[TM], a technology that lets its users select which video ringtone their friends will see when they call.

Vringo is backed by Warburg Pincus and by private investors. The company has been heralded by The New York Times as "the next big thing in ringtones" and by USA Today as having "to be seen to be believed." To witness the next generation of ringtones and see a list of supported handsets, please visit http://www.vringo.com.
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Publication:Business Wire
Date:Feb 10, 2009
Words:463
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