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Vringo Announces Global Partnership with Sony Ericsson.

Award-Winning Video Ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important.  Application to Be Promoted on Millions of Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products

Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones.
 Walkman[TM] Phones

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Vringo[TM], the next-generation ringtone pioneer, announced today that its free video ringtone application is being pre-linked on global shipments of Sony Ericsson's Walkman[TM] phones and promoted via the manufacturer's Fun & Downloads portal, introducing Vringo to millions of new users. New Sony Ericsson owners join a thriving community of Symbian, Java and Windows Mobile The Windows platform from Microsoft for handheld devices, including PDAs, cellphones and Portable Media Centers. See Pocket PC, Pocket PC Phone Edition, Smartphone and Portable Media Center.  users who are already experiencing Vringo's high-quality video ringtones and VringForward[TM] technology, which lets users send ringtones to friends just by calling.

This partnership with Sony Ericsson, which was established when Vringo took home a prize at last year's Sony Ericsson Content Awards, is the latest step in Vringo's continuing push toward global availability and monetization of video ringtones. Recently, Vringo announced partnership deals with mobile carriers in Turkey and France that enable users to download the Vringo application and access content, in some cases on a paid-subscription basis.

"Our partnership with Sony Ericsson is unprecedented," said Vringo CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Jon Medved. "In addition to being the first social video ringtone application to be downloadable directly from Sony Ericsson phones, we're reaching millions of Walkman users--one of the most innovative, media-hungry audiences in the world."

Vringo's application, which is also available for a wide variety of Symbian, Java and Windows Mobile devices via, lets users create or take video, images and slideshows from virtually anywhere, including Vringo's 4,000-clips-and-counting video ringtone library or the Web, and make them into their personal call signatures.

To access Vringo, Walkman users can find the link prominently displayed in their phone's Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example,, and the home page of that site is downloaded to you. . By clicking the link, users will download the Vringo application to their phones and can immediately begin sharing video ringtones with their phone contacts.

About Vringo

Founded in 2006, Vringo is bringing about the evolution of ringtones. With its award-winning video ringtone application, Vringo takes a sledgehammer See Opteron.  to the traditional call signature, transforming the basic act of making and receiving mobile phone calls into a highly visual, social experience.

By installing Vringo's application, which is compatible with more than 200 handsets, users can create or take video, images and slideshows from virtually anywhere, including Vringo's 4,000-clips-and-counting video ringtone library or the Web, and make it into their personal call signature. In a first for the mobile industry, Vringo has introduced VringForward, a technology that lets its users select which video ringtone their friends will see when they call.

Vringo is backed by Warburg Pincus Warburg Pincus is a private equity firm with offices in the United States, Europe and Asia. It has been a leading private equity investor since 1971. The firm currently has approximately $14 billion under management, and invests in a range of industries including information and  and by private investors. The company has been heralded by The New York Times as "the next big thing in ringtone" and by USA Today USA Today

National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.
 as having "to be seen to be believed." To witness the next generation of ringtones and see a list of supported handsets, please visit
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Publication:Business Wire
Date:Jan 22, 2009
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