Volantis Systems Announces Mobile Content Storefront; Highly Integrated Mobile Content Delivery Solution Enables Fast Development of Mobile Content Platforms for Wireless Carriers and Content Providers.

SEATTLE -- Volantis (www.volantis.com), the world's leading supplier of Intelligent Content Adaptation(TM) solutions, today announced Volantis Mobile Content Storefront(TM), a complete solution that enables wireless carriers and content providers to merchandize a wide range of mobile content, optimized for a broad selection of 2G, 2.5G and 3G mobile devices covering GSM, GPRS, UMTS/WCDMA and CDMA2000 wireless standards.

With Volantis Mobile Content Storefront(TM), wireless carriers and content providers can manage, sell and promote a wide variety of mobile content - including wallpapers, ringtones, audio and video, streaming content, games, MMS, and interactive content such as quizzes, polls, and competitions. Volantis Mobile Content Storefront(TM) includes personalization capabilities, and pricing and charging facilities that allow powerful merchandizing such as subscriptions, loyalty schemes and promotions. Today Volantis' solutions are in use by leading wireless carriers, content providers and enterprises, serving more than 140 million consumers.

Matt Harris, Chief Executive Officer at Volantis said: "Volantis Mobile Content Storefront(TM) lowers the barrier for any company to participate in mobile data and offer compelling services without needing to spend additional time, money or effort dealing with the underlying complexities. With Volantis, you can easily deploy an industrial-standard, market-leading mobile storefront reaching any mobile user, globally, who has access to the Internet on their mobile device."

The new solution was announced as part of the Volantis Suite of Mobile Content Applications(TM), a comprehensive offering of off-the-shelf applications to support the faster development and adoption of mobile data services. Volantis also announced the Volantis Mobile Content Framework(TM), a robust mobile content delivery platform featuring the industry's largest database of device attributes, to support the development and delivery of optimized content for any mobile device.

Volantis Mobile Content Storefront(TM) enables management and publication of multiple-branded storefronts from a single content store and can distribute these via multiple channels including WAP, i-mode, device-resident applications, PC web and emerging channels. Content providers can deliver direct-to-consumer and via carrier portals, whilst carriers can accept feeds and ingest content from multiple content providers.

Volantis intelligently adapts storefronts to each device - using real-time device detection that utilizes the industry's largest database of device information. Content providers save time, money and effort optimizing the navigation and browsing experience for consumers.

The Volantis Mobile Content Storefront provides easy-to-use components for rapid deployment of mobile and PC storefronts, including:

--a mobile-optimized content management system for authoring storefronts with role-based graphical web consoles; templates; sitemap and menu navigation; pricing, filters and business rules; workflow and lifecycle (including a content carousel); asset management; and reporting

--a service delivery broker with asset selection or transcoding that uses real-time device-detection and advanced algorithms for automatically delivering the highest quality asset that each device is capable of supporting; a message broker for event- and periodic-based alerts and notifications via WAP Push, MMS, SMS and HTML email; advice of charge; and integration of 3rd party brokered content and storefronts

--mobile subscriber services with a subscriber database for storage of profile, preferences, interactive response data, records of transactions and site activity; and application logic for authentication and authorization, subscription management and personalization

--a media delivery server with secure asset download including hidden asset locations, protected download URLs (eg. time-limited), DRM; full logging and error management; and digital locker 

Volantis Mobile Content Storefront(TM) is open, flexible and integrates with in-house or 3rd-party billing systems, content management systems, databases and content feeds, download servers, authentication systems, subscriber management systems, business rule engines and brokered content and storefronts.

Volantis Mobile Content Storefront(TM) is available immediately as a software license, or as part of the Volantis Managed Service offering which provides full hosting, carrier and 3rd-party billing integrations, carrier portal integration and professional services globally.