Volantis Expands Coverage to 4,000+ Devices for its Mobile Content Delivery Platform.Wireless Industry's Largest Device Database Enables Growing Consumer Base for Mobile Data SEATTLE -- Volantis, the world's leading supplier of Intelligent Content Adaptation Content Adaptation is the action of transforming content to adapt to device capabilities. Content adaptation is usually related to mobile devices that require special handling because of their limited computational power, small screen size and constrained keyboard functionality. [TM] solutions for the Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. , today announced expanded device coverage for carrier and content providers delivering mobile content to their subscribers. Volantis' device database now enables the optimal presentation of unique content - covering a broad range of static, dynamic and interactive content types -- on more than more than 4,000 mobile devices worldwide. "Wireless carriers recognize that achieving significant growth in data ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. is only possible if content can be accessed by a broad level of the population," said Seamus McAteer, senior analyst, M:Metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. , the mobile market authority. "The increasing device diversity we see in markets globally could present a real barrier to driving data adoption. That barrier can be lowered through detailed knowledge of device performance, features and functionality." "Our mission is to expand the marketplace for the mobile Internet by increasing the availability of mobile content to consumers worldwide," said John Beale, Vice President, Marketing at Volantis. "The aggressive expansion of our database helps fulfill our commitment to customers to aggressively drive consumer demand for their content." In the past fifteen months, Volantis has doubled the size of its device coverage, reflecting new customers in the US, Europe, China, the Asia Pacific and Africa. Approximately 150 devices have been added monthly to support more than 50 content provider and carrier customers. The Volantis database is the wireless industry's largest and most detailed, with each Volantis-registered device defined by as many as 650 feature and performance attributes. The growing catalog of phones reflects Volantis' expanding customer base of established wireless carriers and new-to-mobile media and entertainment businesses. Legacy as well as newer mobile devices include 2G, 2.5G and 3G mobile handsets, smartphones, PDAs and other platforms covering GSM (Global System for Mobile Communications) A digital cellular phone technology based on TDMA that is the predominant system in Europe, but also used worldwide. Developed in the 1980s, GSM was first deployed in seven European countries in 1992. , GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. , UMTS/WCDMA and CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. 2000 wireless standards. The database covers such features as device OS, browser type, useable screen size, and video download capacity, plus MIME types A file identification based on the MIME encoding system. The MIME type has become the de facto standard for identifying content on the Internet. For example, in order to identify the type of attachment sent in an e-mail message, its MIME type is embedded in the message header. and codecs The following is a list of codecs. Audio codecs Non-compression formats
About Volantis Volantis (www.volantis.com) is the world's leading supplier of Intelligent Content Adaptation[TM] solutions for the Mobile Internet, providing applications, tools and platforms that solve the complexity of delivering optimized services to any mobile device. Volantis' extensive Mobile Internet experience serving content providers, mobile network operators, and enterprises, along with its standards leadership, enables Volantis to create innovative technology for the Mobile Internet that is more useful and more useable than the PC Internet of today. |
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