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Volantis Delivers Next-Generation Mobile Content Storefront; Volantis Storefront 2.0 Currently Shipping to New and Existing Customers.


SEATTLE -- Volantis, the world's leading supplier of Intelligent Content Adaptation Content Adaptation is the action of transforming content to adapt to device capabilities. Content adaptation is usually related to mobile devices that require special handling because of their limited computational power, small screen size and constrained keyboard functionality. (TM) solutions for the Mobile Information Age, today announced the next-generation of its Mobile Content Storefront(TM) for customers. Storefront 2.0 is a turn-key solution that enables wireless carriers and content providers to merchandize a wide range of mobile content, optimized for more than 3,000 2G, 2.5G and 3G mobile devices covering GSM, GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. , UMTS/WCDMA and CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. 2000 wireless standards.

The enhanced application follows the successful initial launch of Storefront in January 2006. To date, customers, including wireless carriers and content providers, have purchased Storefront in order to quickly launch, promote and sell a wide range of content, featuring wallpapers, ringtones, audio and video files, games, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , and interactive content such as quizzes, polls, and competitions.

"In the past few months we have sensed growing interest in monetizing content for mobile platforms," said Matthew Harris The name Matthew Harris can refer to different people:
  • Matthew Harris (politician) (1826–1890), an Irish Fenian and MP
  • Matthew Harris (composer), a US composer
Matthew R. (Robert) Harris, A U.S.
, Chief Executive Officer of Volantis. "We're receiving strong demand for Storefront worldwide."

Storefront has helped many of the world's leading brands -- including FT, Reuters, Channel 4 and the Discovery Channel -- provide the best end-user experience possible both on- & off-portal, delivering WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 and i-mode services.

With flexible purchasing options to minimize time to market and maximize return on investment, Storefront is available as either a Volantis managed service or as a licensed solution, with seamless migration between these two deployment models.

This latest generation of the Storefront application encompasses a number of significant new features. Storefront 2.0 includes:

--an improved user interface (web-based console) that is intuitive, flexible and configurable, that can be accessed globally, supporting distributed work teams and removing any need for device-specific knowledge, skills or tools;

--an improved preview functionality that reduces testing and QA time and provides instant feedback to content editors; and

--a single content storage environment - reducing the costs and complexity of content management by enabling management of multiple-branded storefronts from a single content store.

Additional updates to Storefront are planned for later in 2006 and early 2007.

About Volantis

Volantis (www.volantis.com) is the world's leading supplier of Intelligent Content Adaptation(TM) solutions for the mobile Information Age, providing applications, tools and platforms that solve the complexity of delivering optimized services to any mobile device.

Volantis extensive experience of serving content providers, mobile network operators, and enterprises, along with its standards leadership, enable a unique position for Volantis to create innovative technology for the Mobile Information Age that is more useful and more useable than the PC Internet of today.

Volantis is used around the world by organizations such as 3, Accenture, Channel 4, Cingular, CSC, Discovery, eBay.co.uk, FT.com, Hearst, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , lastminute.com, MobileOne, Orange Poland, Reuters, Telefonica Moviles, Telecom Italia Mobile TIM (Telecom Italia Mobile) is Telecom Italia's mobile phone brand, and runs a GSM, EDGE, UMTS and HSDPA network in Italy and a GSM network with EDGE in Brazil. In Europe, TIM is part of the FreeMove alliance. TIM Peru was sold to América Móvil and rebranded Claro.  and Telenor Mobil and World Wrestling Entertainment World Wrestling Entertainment, Inc. (WWE) is a publicly traded, privately controlled integrated media (focusing in television, Internet, and live events), and sports entertainment company dealing primarily in the professional wrestling industry, with major revenue sources . Volantis also Chairs the World Wide Web Consortium (W3C (World Wide Web Consortium, www.w3.org) An international industry consortium founded in 1994 by Tim Berners-Lee to develop standards for the Web. It is hosted in the U.S. by the Computer Science and Artificial Intelligence Laboratory (CSAIL) at MIT (www.csail.mit.edu/index.php). ) Device Independence Working Group and is a Founding Member of the W3C Mobile Web Initiative.

Volantis global headquarters are in Seattle, USA, with offices in Guildford, UK, Hong Kong, China, Madrid, Spain and Krakow, Poland. Volantis is privately held with investors Accel Partners, Kennet Venture Partners, and SOFTBANK Europe Ventures.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 23, 2006
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