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Volantis Announces Next-generation Mobile Content Storefront Solution.


Storefront 2.2 Currently Shipping to Customers

SEATTLE -- Volantis, the world's leading supplier of Intelligent Content Adaptation Content Adaptation is the action of transforming content to adapt to device capabilities. Content adaptation is usually related to mobile devices that require special handling because of their limited computational power, small screen size and constrained keyboard functionality. [TM] solutions for the Mobile Information Age, today announced it has begun delivering the latest version of its Mobile Content Storefront[TM] to customers. Storefront is a turn-key solution that enables wireless carriers and content providers to merchandize a wide range of mobile content, optimized for more than 3,600 2G, 2.5G and 3G mobile devices covering GSM, GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. , UMTS/WCDMA and CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. 2000 wireless standards.

Volantis' latest release, Storefront 2.2, introduces personalized consumer content to enhance the value of data services and further increase revenues. With flexible purchasing options to minimize time to market and maximize return on investment, Storefront is available as either a Volantis managed service or as a licensed solution, with seamless migration between these two deployment models. Storefront has helped many of the world's leading brands - including Channel 4, the Discovery Channel, FT and Reuters -- provide the best end-user experience possible both on- & off-portal, delivering WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 and i-mode services.

"We are seeing growing demand for our services and expertise as customers anticipate new opportunities to monetize their mobile services," said Matthew Harris The name Matthew Harris can refer to different people:
  • Matthew Harris (politician) (1826–1890), an Irish Fenian and MP
  • Matthew Harris (composer), a US composer
Matthew R. (Robert) Harris, A U.S.
, Chief Executive Officer of Volantis. "Storefront is helping make our customers successful by supporting direct content sales as well as advertising, allowing them to promote their brands without compromising on the experience for consumers."

This latest generation of the Storefront application encompasses a number of significant new features, including:

* End-user personalization, which allows pages to render personal information relevant to the subscriber; identifying them by first, last or nickname, gender and date of birth, and informing the consumer of their subscription status;

* Comprehensive logging capabilities to assist consumers' understanding of their services more effectively and;

* Subscription-based access restriction, which hides links from non-subscribers to ensure better security

Volantis expects to announce further updates to Storefront in early 2007.

About Volantis

Volantis (www.volantis.com) is the world's leading supplier of Intelligent Content Adaptation[TM] solutions for the mobile Information Age, providing applications, tools and platforms that solve the complexity of delivering optimized services to any mobile device.

Volantis' extensive experience of serving content providers, mobile network operators, and enterprises, along with its standards leadership, enables a unique position for Volantis to create innovative technology for the Mobile Information Age that is more useful and more useable than the PC Internet of today.

Volantis is used around the world by organizations such as 3, CBS (Cell Broadcast Service) See cell broadcast. , Channel 4, Cingular, CSC, Discovery, eBay.co.uk, FT.com, Hearst, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , lastminute.com, MobileOne, Orange Poland, Reuters, Telefonica Moviles, Telecom Italia Mobile TIM (Telecom Italia Mobile) is Telecom Italia's mobile phone brand, and runs a GSM, EDGE, UMTS and HSDPA network in Italy and a GSM network with EDGE in Brazil. In Europe, TIM is part of the FreeMove alliance. TIM Peru was sold to América Móvil and rebranded Claro.  and Telenor Mobil and World Wrestling Entertainment World Wrestling Entertainment, Inc. (WWE) is a publicly traded, privately controlled integrated media (focusing in television, Internet, and live events), and sports entertainment company dealing primarily in the professional wrestling industry, with major revenue sources . Volantis also Chairs the World Wide Web Consortium (W3C (World Wide Web Consortium, www.w3.org) An international industry consortium founded in 1994 by Tim Berners-Lee to develop standards for the Web. It is hosted in the U.S. by the Computer Science and Artificial Intelligence Laboratory (CSAIL) at MIT (www.csail.mit.edu/index.php). ) Device Independence Working Group and is a Founding Member of the W3C Mobile Web Initiative.

Volantis' global headquarters are in Seattle, USA, with international offices in Guildford, UK; Hong Kong, China; Madrid, Spain and Krakow, Poland. Volantis is privately held with investors Accel Partners, Kennet Partners, and SOFTBANK Europe Ventures.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 28, 2006
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