Voicing the Value of Associations.Putting the spotlight Spotlight can refer to at least three types of lighting:
During the last year, ASAE ASAE American Society of Association Executives ASAE American Society of Agricultural Engineers (Society for Engineering in Agricultural, Food, and Biological Systems) ASAE Alkali-Sulfite-Anthraquinone-Ethanol members and staff joined together to tell that story to audiences that traditionally have not recognized the role of associations in corporate, civic, and educational institutions. We have also made progress in advancing the profile of associations as instruments that build, inform, and stimulate virtually every corner of American society. ASAE promotes the work of associations through its Associations Advance America program, an awareness campaign that spreads the message that associations are engaged in practices, programs, and services that are at the core of our culture, economy, and quality of life. Now in its eleventh In music or music theory an eleventh is the note eleven scale degrees from the root of a chord and also the interval between the root and the eleventh. Since there are only seven degrees in a diatonic scale the eleventh degree is the same as the subdominant and the interval year, the prestigious AAA AAA: see American Automobile Association. (Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied. awards program recognizes associations that propel pro·pel tr.v. pro·pelled, pro·pel·ling, pro·pels To cause to move forward or onward. See Synonyms at push. [Middle English propellen, from Latin America forward--with innovative projects in education, skills training, standards-setting, business and social innovation, knowledge creation, citizenship, and community service. When you enter your association's program in the AAA competition, you help showcase the kind of work that is the essence of our industry's contribution to the common good, thereby creating the foundation for a public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most campaign that promotes the great work your organization is already doing. (Winning, of course, highlights your association even more.) By following some logical steps, you can make the most of your participation in this recognition program. * Determine which publications to target. Public radio, weekly community newspapers, metropolitan daily newspapers, city business journals, trade publications, and your organization's newsletter are good places to start. Develop a list of media contacts to send news releases to by simply calling each publication's office and asking for the appropriate editor's name and contact information. Or consult media directories such as the News Media Yellowbook, Bacon's Publicity Checker check·er n. 1. a. One, such as an inspector or examiner, that checks. b. One that receives items for temporary safekeeping or for shipment: a baggage checker. 2. , and Gale Media Directory. Many of these sources are also available online. * Target your audience. Because each publication has a unique audience, create a separate news release for each media outlet, tailoring the headline and copy each time. Only supply information relevant to the publication's readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. , the television network's viewers, or the radio station's listeners. A news release intended for a local newspaper, for instance, might have a headline that reads: "[Your City or State] Association Wins Honors in National Competition." Include an action photograph and brief photo caption with the news release about your association's program. * Identify a key spokesperson and arrange a media tour. Schedule appearances with television and radio stations if possible, take advantage of public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. programs, and schedule newspaper interviews. * Organize an informal breakfast with local officials and business reporters. Discuss the contributions that your association makes to the area and release your press kit to those who attend the event. Mail out press kits to those who do not attend. Our industry's role in society will grow with each new program or service offered. To enhance that role, we must continue to articulate articulate /ar·tic·u·late/ (ahr-tik´u-lat) 1. to pronounce clearly and distinctly. 2. to make speech sounds by manipulation of the vocal organs. 3. to express in coherent verbal form. 4. the news of achievements, aspirations aspirations npl → aspiraciones fpl (= ambition); ambición f aspirations npl (= hopes, ambition) → aspirations fpl , and collective commitment of our profession. You can be an important part of that message by entering your association's programs in the next Associations Advance America awards program. The deadline for materials is May 15, 2001, and you can find more information by visiting ASAE's Web site at www.asaenet.org and clicking on "Associations Advance America" on the menu on the left side of the home page. By participating in the AAA awards, you'll be adding your voice in support of the value of associations to our world. Director of Public Relations cgardner@asaenet.org |
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