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Voice of the Consumer.


Voice of the Consumer is a new research service developed by TowerGroup of Needham, Mass. The service wilt provide "in-depth insight" into how customer groups "conduct--and plan to conduct--their financial services business, with a particular focus on technology adoption and usage."

COPYRIGHT 2001 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

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Title Annotation:TowerGroup announces new constomer service
Comment:Voice of the Consumer.(TowerGroup announces new constomer service)
Publication:ABA Bank Marketing
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 1, 2001
Words:41
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