Voice of the Consumer.
Voice of the Consumer is a new research service developed by
TowerGroup of Needham, Mass. The service wilt provide "in-depth
insight" into how customer groups "conduct--and plan to
conduct--their financial services business, with a particular focus on
technology adoption and usage."
COPYRIGHT 2001 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.
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