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Vodafone Selects Industry Leading Digital Rights Management Solution from CoreMedia.


HAMBURG, Germany -- Vodafone, the world's largest mobile community, and CoreMedia, the content technology experts, today announce that they have signed a global agreement for the implementation of CoreMedia's comprehensive digital rights management (DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
) infrastructure within Vodafone's global service delivery platform for Vodafone live! with 3G.

CoreMedia's solution, which has been developed in accordance with the Open Mobile Alliance's (OMA (1) See Object Management Architecture.

(2) (Open Mobile Alliance Ltd., La Jolla, CA, www.openmobilealliance.org) An organization formed in June of 2002 by the consolidation of the WAP Forum group and the Open Mobile Architecture Initiative.
) DRM specifications and is based on JAVA, ODRL ODRL Open Digital Rights Language  and XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
, will allow Vodafone to securely distribute multiple content formats such as music tracks and videos. The solution offers differing levels of protection, from lightweight protection based on Forward-Lock and Combined Delivery, through to the encrypted form of Separate Delivery using the OMA standard.

"Vodafone live! is a world-class consumer offering, providing the best mobile content and entertainment services available today" said Guy Laurence, Global Marketing Director - Consumer, at Vodafone. "The implementation of CoreMedia's digital rights management solution clearly demonstrates Vodafone's commitment to providing a secure mechanism for Content Providers to deliver rich media content to Vodafone live! customers, particularly with the launch of 3G multimedia services."

"Analysts expect data traffic and premium content revenues to grow to around $40 billion in 2007 once a viable DRM infrastructure has been put in place. By implementing CoreMedia's DRM solution, Vodafone will be able to further enhance its leading position in the mobile industry," said Soren Stamer, Co-Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CoreMedia AG. "We are excited to work with Vodafone to cost-effectively establish a secure, reliable and scalable OMA standard-based DRM solution."

Dario Betti, Analyst at Ovum, said: "Mobile operators have voiced their preference for open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced  in DRM. Vodafone's move is so far the most important step towards the OMA DRM OMA DRM Open Mobile Alliance Digital Rights Management  solution by the mobile industry. CoreMedia was one of the pioneers in mobile DRM with a long history and experience in this market, but now they can also claim to be a leading player thanks to the scale and reach of this agreement."

"With this global deployment and over 120 handsets with the OMA DRM available, we will see the mobile content business flourishing in 2005 based on consumer friendliness and interoperability," commented Dr. Willms Buhse, OMA Vice Chair and Director Products & Marketing at CoreMedia.

Vodafone has worked closely with handset manufacturers to ensure a consistent implementation of OMA DRM standards, to ensure a best of breed, end-to-end service for Vodafone live! customers.

Notes for Editors:

(C) Vodafone Group 2004. Vodafone is a trade mark of the Vodafone Group. Other product and company names mentioned herein may be the trade marks TRADE MARKS. Signs, writings or tickets put upon manufactured goods, to distinguish them from others.
     2. It seems at one time to have been thought that no man acquired a right in a particular mark or stamp. 2 Atk. 484.
 of their respective owners.

About CoreMedia - The Content Technology Experts

CoreMedia AG is a leading provider of state-of-the-art standard software for content management systems (CMS (1) See content management system and color management system.

(2) (Conversational Monitor System) Software that provides interactive communications for IBM's VM operating system.
), digital rights management (DRM) and multi-channel delivery. Specializing on the high-end market for demanding content technology, including mobile service delivery, CoreMedia is an active member of the Open Mobile Alliance (OMA) and a leading mobile DRM provider.

Founded in 1996 and headquartered in Hamburg, Germany, CoreMedia employs over 120 employees and maintains a global network of partners that includes 500 professional consultants. CoreMedia combines the innovative power of a university spin-off with the sustainability of a founder-operated business and the stability of Deutsche Telekom Deutsche Telekom AG (ISIN: DE0005557508, FWB: DTE, NYSE: DT, LSE: DEU, TYO: 9496 ) (abbreviated DTAG) is a telecommunications company headquartered in Bonn, Germany. It is the largest telecommunications company in Germany and in the EU.  as main shareholder.

With over 1,000 sold licenses, CoreMedia is one of today's most successful software companies worldwide. Leading enterprises have implemented CoreMedia Smart Content Technology for sophisticated service delivery and integrated information management. Over 100 of the foremost companies in 20 countries within the telecommunications, media, industrial, financial and public service sectors have successfully employed CoreMedia's technology, among them industry leaders such as Bertelsmann, Continental, DaimlerChrysler, Deutsche Telekom, Debitel, O2, EPCOS EPCOS Electronic Parts and Components , NEC/Mitsubishi, Nokia, SEAT, T-Mobile, T-Online, SEAT, RWE RWE Rot-Weiss Essen (Germann football club)
RWE Ralph Waldo Emerson
RWE Rheinisch-Westfälische Elektrizitätswerke (German Power Supplier)
RWE Read Write Execute
RWE Right Wing Extremist
, Wincor Nixdorf, and the German government.

For more information, please visit www.coremedia.com.

About Vodafone

Vodafone is the world's largest mobile community, with equity interests in 26 countries and Partner Networks in a further 13 countries, serving over 147 million proportionate customers. Vodafone's global consumer service offering, Vodafone live!, opens up a world of mobile colour communication, bringing news, information, email, chat, location-based services, games and shopping to customers' mobile devices.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 23, 2004
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