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Vodafone K.K. to change name to SOFTBANK MOBILE Corp.


Tokyo, Japan, May 19, 2006 - (JCN JCN Japan Corporate News
JCN Journal of Cognitive Neuroscience
JCN Journal of Cardiovascular Nursing
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JCN joint communications network (US DoD) 
) - Vodafone K.K. today announced yesterday that on 1 October 2006 it will change its company name to SOFTBANK MOBILE SoftBank Mobile Corp.(ソフトバンクモバイル株式会社), previously as Vodafone K.K.(also known as Vodafone Japan) and J-Phone  Corp. The brand will also migrate from Vodafone to SOFTBANK, and the corporate logo will shift entirely to the design used by SOFTBANK Group companies.

Preparations are underway to rebrand rebrand
Verb

to change or update the image of (an organization or product)
 the 1,856 Vodafone shops nationwide and other customer touch points, and rename Re`name´   

v. t. 1. To give a new name to.

Verb 1. rename - assign a new name to; "Many streets in the former East Germany were renamed in 1990"
 products and services in time for the company name change on 1 October.

With this company name and brand change, Vodafone K.K. hopes to maximize synergies as a member of the SOFTBANK Group, a comprehensive IT company, both in name and reality.

At the same time, Vodafone K.K. will endeavor to provide innovative and high-value-added products and services with the SOFTBANK Group to realize the IT revolution.

Copyright [c] 2006 Japan Corporate News Network. All rights reserved.
COPYRIGHT 2006 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:JCNN News Summaries
Geographic Code:4EUUK
Date:May 22, 2006
Words:148
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