Vodafone Czech Republic Launches Mobile Advertising with Amobee.

Vodafone Czech Republic Commercially Deploys Advertising Campaigns across Multiple Mobile Channels Using a Single Centralized Ad-Server Provided by Amobee

LONDON & SAN FRANCISCO -- Vodafone Czech Republic (Vodafone CZ) and Amobee Media Systems today announced the commercial launch of a new mobile advertising service. Using Amobee's Media System, Vodafone CZ will display advertising in its Vodafone live! portal, as well as its messaging services and games downloads.

Amobee was selected by Vodafone CZ based on its ability to provide a holistic mobile advertising solution and the robustness of its system. Amobee is inserting targeted, interactive advertisements into several Vodafone CZ communication and entertainment services using a single, advertising server. Amobee's media system is composed of an off-line campaign management system and an on-line ad-server enabling the delivery of relevant advertising impressions in all mobile services (Games, on and off portal browsing, video, music, SMS, MMS, IM, search, user generated applications etc).

Amobee's Media System enables Vodafone CZ to deliver a potentially powerful new media channel to advertisers and brands. In particular Vodafone CZ is using the Amobee Media System to launch a messaging service to students allowing them to send free SMS messages throughout the entire school year in exchange for receiving advertising.

"We are pioneers of Mobile Advertising on the Czech market and leading the rest of the Vodafone globally with our solution," said Grahame Maher, CEO at Vodafone CZ. "The Amobee platform launch is a first for Vodafone in the Czech Republic. This has given us a tool to accelerate the deployment of ad-funded services and provides us with a new revenue stream and media channel by engaging brands and advertisers. We are confident both our subscribers and advertisers will be satisfied with the value this new service will provide."

"The industry is united in recognising the potential of mobile as a media channel in its own right - allowing advertisers to deliver their messages in a more personal, relevant and contextual way than has ever been possible in the past," said Zohar Levkovitz, CEO of Amobee. "Vodafone's launch in the Czech Republic signals a new role for mobile operators in the advertising world, creating an entirely new channel for advertisers and a new way for consumers to enjoy more mobile services."

About Amobee Media Systems:

Amobee Media Systems has built and designed the first and only telco-grade ad-serving solution 100% dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, and Games etc... Amobee's complete ad serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation campaigns helping mobile operators and their subscribers to "get more for less". The company has also engaged advertisers and media buying agencies to directly purchase ad inventory as part of Amobee's growing advertising network.

Amobee's media system is capable of supporting everything from in-game and in-video to in-wap and in-message mobile impression insertions. The insertions occur with full user consent and are made in a relevant, contextual and non-intrusive manner thus increasing the media value while giving users control over the engagement. Headquartered in the San Francisco, the company enjoys financial backing from some of the biggest names in venture capital: Accel Partners (www.accel.com), Sequoia Capital (www.sequoiacap.com), and Globespan (www.globespancapital.com). Amobee has commercial offices in London and San Francisco, with R&D in Herzliya, Israel.